Senior Consultant - Communication
SDP Management Consultancy
مجموع سنوات الخبرة :21 years, 7 أشهر
• Restructuring and designing communication departments.
• Creating communication strategies for existing and new entities.
• Managing stakeholders’ communication and engagement.
• Enhancing reputation and brand positioning.
• Building thought leadership.
• Leading communication projects and overseeing tactical deliverables.
DHCC is a free zone dedicated to health and wellness with a community of more than 400 partners.
Hired to support business growth and attract investment through reputation building, stakeholder management, and brand and marketing strategy.
• Restructured marketing and communication functions at DHCA Group level based on change management principles.
• Launched internal and external corporate communication strategies, and engagement programs to serve local and international markets. This included employee engagement, CSR, business partner, international and local media, government relations, and leadership positioning activities.
• Established synergies among entities and business units to drive cross- functional deliverables covering media (earned and paid), events, conference participation, branding, marketing campaigns, and digital.
• Re-positioned the brand at leading industry platform Arab Health in 2019 and 2020 exhibitions, resulting in a significant ROI, and increased partner and cross-entity collaboration. Project activities focused on knowledge and experience sharing through a learning and development hub; positive and collaborative culture among internal and external stakeholders; business partners, entities, and business units’ excellence promotion; and best practice adoption.
• Introduced ‘Community of Choice’ brand theme currently activated across channels, initiatives, and collaborations with government and private entities.
• Introduced standard protocols and responses as part of crisis communication planning. Created COVID-19 crisis communication plan to manage DHCA’s stakeholders’ expectations during and post COVID-19.
• Provided strategic counsel to Leadership Teams ensuring corporate voice alignment and sound business decisions for partnerships and programs. Introduced and managed leadership external speaking opportunities, CEO business partners’ engagement program, and internal communication CEO messaging.
the HCT is a UAE federal government higher education institute comprising 16 colleges across the UAE. Joined the Applied Media Department to design and launch the first regional Bachelor’s Program in Corporate Communication, incorporating business and PR landscape and modeled on international standards. Successfully accredited by the Ministry of Education. Built corporate communication Teams across the HCT system.
• Oversaw communication with strategic partners in the government and private sectors.
• Achieved highest number of student enrollment in the Corporate Communication program in the HCT System. Doubled enrollment rates in less than five months at Dubai Men’s College.
• Led and trained social media, CSR, media relations, and PR Teams. • Executive Editor of Desert Dawn Magazine.
• Advisor to senior management on corporate communication.
• Led community engagement and CSR programs/campaigns:
- 40, a publication celebrating the 40th UAE National Day.
- First Emiratis, a publication on the 1st Emirati women in many professions.
- Islam and Peace, an art exhibition and a publication.
- First Career Fair for People with Disabilities.
- Cafe2Go, social media engagement strategy.
- 1st organic farm in higher education institutes, a Year of Giving
project.
- First solar panels in higher education in the UAE.
• Designed LEQA initiative, a Q&A interactive forum for internal stakeholders to learn business insights from senior industry leaders and entrepreneurs.
• MEPRA Awards, QS MAPLE Awards, & Habib Al Redha Media Awards judge.
• Curriculum design using blended learning content development. • Lecturer of corporate communication courses.
Created a strategic marketing and PR plan focused on marketing the students, faculty, and key organizational success stories to position the College as a leader in higher education, especially for Emirati women.
• Created a strategic marketing and PR plan focused
• Developed relationships with national and international media. Succeeded at writing and publishing 100% of organization’s news and feature stories in the local and regional media. International media coverage of Second Life launch.
• Effectively created and implemented a Corporate Sponsorship Policy to govern all staff and students in their sponsorship communications with the organization’s stakeholders. Overcame resistance to change to create and implement the Policy.
• Advisor to Senior Management Team on crisis management strategies and solutions. Successfully managed two crises turning them into opportunities for stronger partnerships with government and media entities.
• Created revenue generating marketing plan for new facility (Auditorium). • Led fundraising initiatives achieving highest funds in the HCT System.
• Managed the production of text, audio, video, and visual content, aligned
with brand messaging.
• Created a marketing communication plan for the first strategic
communication department to support reputation building; department was launched within three months.
• Created partnerships with local and international clients.
• Managed the full spectrum of corporate communication activities.
• Oversaw PR strategic planning and brand promotion.
• Managed client accounts and expectations to the highest level.
• Supervised a Team of senior PR executives and developed aptitude and
capability testing for new applicants. Recruited and mentored new team members.
• Recruited and mentored employees to manage business workload in the Middle Tennessee area.
• Communicated strategic reports to legal firms.
• Compiled daily reports on all cases filed at major courthouses in Middle
Tennessee.
A non-profit foundation, publisher of the Washington Report on Middle East Affairs. Joined AET to strengthen stakeholders’ relationship and enhance advertisement revenue.
• Created national PR strategy resulting in stronger and sustainable partnerships.
• Targeted potential clients for advertising, enhancing advertising sales by 200%.
• Achieved substantial rise in subscription rates.
• Enhanced brand image through an intensive community relations program.
• Managed event planning and fundraising to support community engagement.
• National news reporter for the Washington Report on Middle East Affairs.