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Rajat Bhutani, CEO

Rajat Bhutani

CEO·Bird Technologies FZ LLC

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 15 years, 10 months

CEO

September 2015 - Present

Bird Technologies FZ LLC

Dubai, United Arab Emirates

September 2015 - Present

Set up office at Dubai for product sales (travel industry & airlines), marketing of hotels
o Administration with policy introduction & implementation
o Hiring, appraisal & planning for staff trainings for individual growth
o Setting & monitoring of annual / monthly targets
o Representation at relevant trade events & PR related activities
o Position & promotion of Bird Hospitality properties in Emirates
o Building & strengthen relation with key business partners (airlines, travel agencies & corporations)

Relationship building, business development, revenue optimization strategy finalization for Nepal, Srilanka& Bangladesh markets in channel sales
o Ensure increase in market penetration, building & strengthen relation with key business partners
o Pitch for business, negotiation & finalization of contract with strategic accounts
o Ensure development & implementation of effective concept / strategy papers for market share growth
o Market analysis & cost monitoring
o Explore & identify new avenues of revenue generation, through online travel agencies & non Air revenue etc.

Product sales & monitoring
o Identify customer need & positioning to prospective accounts
o Monitoring, liaison between departments for effective introduction, sale & implementation

Be an interface with the Regional & World headquarters for Amadeus
o To drive hotel & car sales on GDS
o Prepare strategy in line with the H.O. requirements
o Provide time to time data, market update

Loyalty incentive payouts (Sub-continent)
o Frame & align strategy for loyal incentive payouts
o Agreement finalization & contract management for all markets
o Approval of Business cases & Monitoring of agency performance
o Timeline based disbursement of loyalty incentives

Company industry:
Other Business Support Services
Job role:
Management

Vice President Markets & Business Strategy

June 2014 - July 2015

Resbird Technologies Pvt Ltd

Delhi, India

June 2014 - July 2015

Relationship building, business development, revenue optimization strategy finalization for India & sub-continent (Nepal, Srilanka& Bangladesh) markets in channel sales
o Product sales & monitoring including liaison between departments for all online projects for mid & small customers
o Recruitment, Appraisal, Training, Retention & Monitoring of the Sales teams
o Preparing key application modules - Sales Module (conceptualization & implementation) & Incentive module for effective money monitoring (conceptualization & implementation), Product Pricing & Monitoring (conceptualization)
o Supervision of marketing activities & trade representations to formulate promotional activities & represent the organization in various industry forums like TAAI, TAFI etc
o Loyalty incentive payouts (India & sub-continent) - Strategizing for loyal incentive payouts, agreement finalization & contract management for all markets
o Be an interface with the Regional & World headquarters for Amadeus
o Represent the organization on the legal issues

Company industry:
Other Business Support Services
Job role:
Management

General Manager - Retail Sales

November 2012 - May 2014

Go Air

Mumbai, India

November 2012 - May 2014

As a senior and responsible member of the organization working with Head of Sales, sales teams and analysts to drive & ensure maximization of sales, product penetration, deployment of new products/services for India through a dedicated team of analysts monitoring region performance leading to revenue maximization, budget planning, forecasting. Also responsible, to work closely with the Revenue Management & Marketing team to develop products for sales and promotional activities besides employee development initiatives to maintain consistency in processes and procedures.

o As Head the Retail Sales, responsible developing Retail channel & achievement of Retail channel targets for Sales, Flown Revenue, yield management and deposits by developing the best practices based on market intelligence to reduce the overall cost of sales for the Retail channel year on year & increase market penetration by motivating the sales team
o Organize procedures for liaison with all other departments to execute strategies planned at both HO and Field level including creation of tactical promotion from time to time
o Work closely with Revenue Management to formalize pricing strategy from time to time
o Develop regular reports of Retail performance for monitoring & sharing with Senior management
o Conduct weekly and monthly review of the Retail Sales team to ensure performance is continuously increasing and better than targets
o Preparation of SOP for incentive plan to be implemented on pan India basis
o Responsible for developing Retail & Corporate channel for achievement of Retail & Corporate channel targets - Flown Revenue, yield management and deposits (including target setting)
o Developing the best practices for North India sales & Identify new avenues of revenue generation
o Incharge of Group Ticketing desk till Nov 13
o Incharge of Refund processing team till Feb 14
o Implementation of Sales Force CRM

Company industry:
Ground Fleet, Aviation, & Marine Refuelling
Job role:
Sales

Head Markets & Business Development Strategy

July 2010 - October 2012

Amadeus India Pvt Ltd

Delhi, India

July 2010 - October 2012

Responsible for growth of Amadeus presence in India & sub-continent by way of relationship building network, indentify new avenues of business /revenue and strategy of positioning the product both in terms of product strength and commercial offering keeping in mind the interest of the organization

This role involved streamlining of procedures and monitoring of performance of the team and individuals on periodic basis by way of mentoring and building a robust CRM. Also, to identify training & recruitment needs with the evolving market scenario. Besides, this was entrusted with the responsibility of incentive monitoring, settlement and addressal of legal issues

Company industry:
Other Business Support Services
Job role:
Management

Education

International Management Institute

June 2000

June 2000

Master's degree, Marketing

India

Skills

Negotiation
Expert
Negotiation
Expert
Client Relationship Management CRM
Expert
Client Relationship Management CRM
Expert
Airlines
Expert
Airlines
Expert
Leadership
Expert
Leadership
Expert
Management
Expert
Management
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Negotiation
Expert
Negotiation
Expert
Client Relationship Management CRM
Expert
Client Relationship Management CRM
Expert
Airlines
Expert
Airlines
Expert
Leadership
Expert
Leadership
Expert
Management
Expert
Management
Expert

Languages

English

Expert

Hindi

Expert

Punjabi

Intermediate

Memberships

SKAL

Member

January 2014