Rajesh Lal

• Drove GSA performance for Ethiopian Airways via strategy planning, travel trade management, and
product development—optimizing value enhancement and profitability.
• Executed sales/business development initiatives including events/campaigns, achieving targets
through network building and performance management.
• Exceeded annual revenue and occupancy targets across multi-property portfolios by leading direct
sales, trade partnerships, agent relations, and corporate accounts, driving consistent double-digit
growth.
• Oversaw pricing strategy, rate management, and channel distribution to maximize RevPAR and overall
revenue, optimizing yield through data-driven adjustments.
• Led operational expansion into Mauritius and Seychelles, developing market entry strategies,
identifying partners, and integrating new properties into the Luxury Hideaways portfolio seamlessly.
• Provided strategic leadership to high-performing sales, reservations, and revenue teams, fostering
accountability and excellence that improved team performance metrics by 30%.
• Managed relationships with key stakeholders, government entities, and industry bodies, strengthening
advocacy and compliance for sustained market presence.

• Manage daily operations of the branch & report to executive management.
• Identify and implement business development opportunities to increase revenue.
• Budgeting forecasting and cost of sales management.
• Interact with clients to develop long-term client relationships.
• Build & Lead the team.
• Co-ordinates Departments (Finance, Operations & Sales)
• Suggest on the Financial & Strategic directions of the branch.
• Pivotal in retaining the accounts by cementing healthy business relations for securing repeat business.
• Working with the sales and marketing team to drive sales forward.
• Mentoring and training up junior and new staff.
• Monitoring & reporting on standards & performance targets.
• Arranging weekly team meetings, focusing on targets & achievements.
• Implementing new initiatives.
• Praise team members and creates a positive working environment. Responsible for the performance and development of the Account Executives. Conduct one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.
• Provide timely feedback to senior management regarding performance.
• Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
• Maintain accurate records of all pricings, sales, and activity reports
• Assist Account Executives in preparation of proposals and presentations.
• Control expenses to meet budget guidelines.
• Recruit, test, and hire Account Executives/operation staff based on criteria agreed upon by senior management.
• Delegate authority and responsibility with accountability and follow-up.

• Collaborated with marketing, finance, and operations teams across the holding structure, streamlining
processes and supporting integrated growth initiatives.
• Led agency operations with focus on revenue enhancement, customer service, and promotional events
—delivering consistent top-line growth via inbound sales tactics.

• Onboarded MNC clients for new Dubai branch, scaling sales from AED 10K to AED 500K in 6 months,
AED 2M monthly in year 1, AED 3M thereafter—meeting AED 30M annual target via aggressive key
accounts and business development.

• Launched in-house agency with GDS training, growing profits AED 1M to AED 12M annually via new
services/products, client portfolio expansion to AED 18M, and P&L optimization.

• Increased sales USD 2M to USD 8M annually by onboarding clients, introducing Afghanistan holiday
packages, and forging Emirates Holidays partnerships for market penetration.

• Grew annual revenue AED 1.8M to AED 36M via business development, sales forecasting, and
outperforming targets through strategic planning/network development.
• Boosted market share 30% to 80% and sales 50%+ through brand visibility campaigns, analysis, and
promotional events.
• Led Terminal 3 setup plus seven sales/reservation offices—completing first ahead of deadline via team
performance.
• Turned around underperforming ticketing/reservation centers via CSR/counter staff training, elevating
guest satisfaction/sales.
• Executed regional commercial strategy as Corporate Ambassador, conducting presentations for high
visibility/revenue amid extensive travel.