Sales And Marketing Manager
Rampa Bajaj
مجموع سنوات الخبرة :6 years, 0 أشهر
• Achieved the market share from 20% in 2014 to 38% in 2015 in Nawanshahr, Punjab region by implementing marketing strategies and analyzing trends and results.
• Planning and executing consumer promotions by offering Test-Ride trips, Leafleting, Mela Activities, Competition Vehicle Tagging, and Mileage Competitions resulting in annual growth of 45% in sales.
• Digital marketing campaigns via social media, SMS/ What’s App Marketing, leading to increase in footfalls from 5 per day to 32 per day.
• Reducing the promotion cost by 85% by the use of customized motorcycle for rural promotion activities resulting in the higher profits and rural reach of the brand.
• Achieving lowest customer acquisition cost by using word of mouth communication for increasing footfalls from 40 customer per day in 2011 to 150 customers per day in 2012.
• Enhancing department and organization reputation by accepting ownership for accomplishing new and different requests thereby delivering customized food for every customer.
• Controlling cost by portion control, waste management and use of BIN level chart to understand the peak hour trend of the walk ins.
• Implementing various operations tools to enhance the productivity of the employees assisting in human resource management.
• Part of the customer service team during the launch of iPhone 5, overachieving the standard target from 52 emails to 105 emails.
• Analyzing the issues of the customers and delivering end to end solution to the customer using various software tools like Amdocs.
• Co-coordinating with the various other teams from Customer relations to staff accounts thereby supporting various other processes.
• Increased the Store Operating Profit by achieving the target from 100% in 2010 to 115% in 2011.
• Inventory management by the way of ordering, maintaining stock levels, updating purchase ledgers, thereby maintaining a wastage level at 5% against the inventory.
• Generating the revenue for the restaurant by the way of reducing cost by 30% in 2010 for Nehru Place, Mcdonalds along with optimum utilization of the manpower (100 % Crew Productivity Achievement).
• Consistency in the delivery of quality and service consistently to the customers as per the Mcdonalds standard and achieving 100% MSP for the restaurant month on month basis.
Major in Marketing with hands on training in the Management research Project on - " Converting roadside food vendors into Organized food retail chain ".
- Graduating in the field of Hotel Management with exposure to the various theoretical as well as practical aspects of hospitality operations. - Achieved distinction in academics with hands on training in the hotel operations along with participation in various Food festivals and Tourism conferences