Rakan Albazaie

Supervising the marketing and branding department in all daily duties and responsibilities.
•Evaluating, creating and developing the bank marketing strategy and branding plan.
•Organize, directing, and coordinating the bank marketing efforts.
•Study the bank customers demand for the products and services.
•Cooperation with sales department to develop the strategies to maximize bank profits and market share while balancing customer satisfaction.
•Understanding, creating and development of budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
•Developed and revamped bank brand identity in order to ensure continuity throughout market segments.
•Spearheaded and executed new branding standards and positioning.
•Developed sales & marketing campaigns to increase exposure and profits.
•Operate multiple complex projects and tasks while adhering to designated deadlines.
•Established & maintained strategic marketing objectives and budgets for multiple divisions and locations.
•Created and implemented value add propositions to positively differentiate from current and future competitors.
•Bank-level marketing duties focused on brand development and promotion across all media categories.

• Formulated and executed comprehensive, enterprise-wide public relations, institutional communications, and
brand strategies directly aligned with the strategic priorities of the Presidents Office and executive leadership.
• Cultivated and expanded strategic partnerships with 30+ government, private, and global media outlets,
strengthening institutional trust, market presence, and long-term alignment.
• Led the development and production of high-level corporate templates, leadership profiles, factsheets, and printed
materials utilized directly in board-level reviews and VIP diplomatic briefings.
• Directed high-standard protocol, corporate videos, and media positioning for the landmark GCA Centennial
Anniversary, managing brand representation before 300+ VIPs and 15 regional/international ministers.
• Designed, deployed, and governed a rigorous Brand Management Framework across all digital, print, and public
channels to guarantee bilingual narrative consistency and mitigate corporate risk.
• Recruited, mentored, and developed a high-performing, multidisciplinary department of 20 creative, content,
media, and event specialists, establishing strict key performance indicators (KPIs

Activation: Spearheaded high-stakes negotiations and full marketing activation for a
landmark 3-year Formula 1 Saudi Arabian Grand Prix partnership, managing an elite VIP hospitality pavilion for
300+ royals and ministers, and capturing 1, 000+ top-tier qualified business leads.
• Landmark Event Architecture: Masterminded end-to-end strategic messaging, corporate videos, and
high-standard protocol for the GCA Centennial Anniversary, driving global visibility before 300+ international
delegates, regional ministers, and VIPs.
• Multi-Billion Revenue Influence: Formulated innovative, multi-channel marketing and client outreach campaigns
that influenced over SAR 2B in institutional deposits and over SAR 1B in real estate and commercial financing
sales.
• Mass Customer Acquisition: Led performance marketing, conversion optimization, and digital customer journeys
to acquire 100, 000+ digital retail customers within 90 days and drive over 2 million mobile app downloads.
• Formulated and executed comprehensive, enterprise-wide public relations, institutional communications, and
brand strategies directly aligned with the strategic priorities of the Presidents Office and executive leadership.
• Cultivated and expanded strategic partnerships with 30+ government, private, and global media outlets,
strengthening institutional trust, market presence, and long-term alignment.
• Led the development and production of high-level corporate templates, leadership profiles, factsheets, and printed
materials utilized directly in board-level reviews and VIP diplomatic briefings.
• Directed high-standard protocol, corporate videos, and media positioning for the landmark GCA Centennial
Anniversary, managing brand representation before 300+ VIPs and 15 regional/international ministers.
• Designed, deployed, and governed a rigorous Brand Management Framework across all digital, print, and public
channels to guarantee bilingual narrative consistency and mitigate corporate risk.
• Recruited, mentored, and developed a high-performing, multidisciplinary department of 20 creative, content,
media, and event specialists, establishing strict key performance indicators (KPIs).

• CEO & Board Level Partnership: Acted as the core marketing and branding authority to the CEO Office, Board of
Directors, Retail, Corporate Banking, Legal, and Shariah business units, supporting strategic corporate
decision-making.
• Budget Management & ROI Optimization: Owned and optimized a centralized annual marketing budget
exceeding SAR 40M; Deployed data-driven analytics to manage resource allocation and track spend with zero
budgetary deviations.
• Agency & Campaign Coordination: Collaborated with top-tier external marketing agencies to create and execute
innovative, multi-channel brand campaigns, boosting brand equity and market positioning across the Kingdom.
• High-Profile Sponsorship Activations: Negotiated and activated the banks landmark 3-year partnership with the
Formula 1 Saudi Arabian Grand Prix, designing the elite F1 Paddock Club VIP Hospitality Pavilion and capturing
1, 000+ top-tier qualified leads.
• Corporate & Board Material Oversight: Managed the end-to-end creative design and content production for
corporate websites, digital assets, Annual General Meetings (AGMs), executive offsites, and confidential printed
materials for board retreats.
• Digital Marketing & Bilingual Social Media: Spearheaded advanced digital marketing initiatives, utilizing SEO,
SEM, performance marketing, and conversion optimization to deliver 14K+ qualified monthly leads and grow
multi-channel digital assets.
• Commercial GTM Campaigns: Designed and executed the Qirshak Arshak savings campaign, driving over SAR
2B in deposits, and launched integrated real estate financing marketing initiatives that influenced over SAR 1 B in
sales.
• Brand Governance & Modernization: Managed the complete corporate rebranding across 150+ national
branches, 900+ ATMs, and 200+ operational forms, successfully elevating the banks national brand ranking from
#11 to #7.
• Internal Communications Department: Built the Internal Communications Department from the ground up,
anchoring operations on formal strategic frameworks to accelerate employee engagement, cross-functional
alignment, and corporate knowledge by 45% within 6 months.

Successfully contact and build long-term relationships with customers.
•Successfully develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors.
•Successfully ensure the timely of delivery for the solutions according to customer needs and objectives
•Successfully communicate the status of monthly and quarterly initiatives to internal and external stakeholders in a clear and concise manner.
•Successfully update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
•Successfully enhance department and organizations reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments

• Strengthened client outreach programs and fostered long-term strategic alignment with 40+ high-value corporate
and enterprise accounts, driving 200% portfolio growth and achieving 100% collection performance.
• Monitored market trends and competitive landscapes to adjust account marketing and retention strategies
accordingly.

Successfully implemented policies, planning, and strategy decisions.
•Successfully develop, implement, and review operational policies and procedures of the bank.
•Successfully recruit a qualified team for the department and closed the gap.
•Successfully promote a bank culture that encourages top performance and high morale.
•Successfully supervise budgeting, reporting, planning, and auditing.

• Supported one of the Kingdoms largest corporate banking portfolios, contributing to the management of SAR 6B
in deposits and SAR 200M+ in commercial facilities.
• Worked within HSBC governance and compliance frameworks while supporting over 12, 000 corporate accounts
across diverse sectors.
• Built foundational expertise in commercial banking, stakeholder management, portfolio administration, and
institutional client servicing.
• Established the commercial and financial acumen that later enabled successful leadership across banking,
telecommunications, and government sectors.