social media manager
United Media Services
Total years of experience :5 years, 11 Months
Crafted and executed tailored social media strategies aligning
with client business goals
Carried out efficient and effective online relationship
management and crisis management for clients
Spearheaded influencer management for the Guinness World
Record for the record-breaking success for Largest Flower Word
by Lujaina Mohsin Darwish.
Directed influencer engagement initiatives for Geneva
International Motor Show in Qatar, collaborating with
influencers to elevate brand presence and visibility for Chery.
Orchestrated influencer partnerships for renowned automobile
brands including Kia and Toyota, leveraging strategic
collaborations to enhance brand awareness and engagement.
Oversaw diverse client portfolio including Retail, Islamic
Banking, Automobile, and Omani Conglomerates.
Oman Avenues Mall social media: 15.64% follower increase,
impressions by 25.56%, with Instagram, up by 18.15% growth
rate in terms of followers
Toyota Oman's social media: 140% follower increase, 51%
impression growth, with Instagram up by 32% in terms of
followers
Responsible for managing end-to-end operations of the client's campaigns.
Identify and build relationships with influencers & their
managers.
Research relevant industry experts, competitors, target
audience and users.
Advised clients based on clear understanding of the etiquette of pitching ideas across different platforms e.g. Twitter, YT etc.
Assist clients with developing and executing strategy to build a creative campaign.
Coordinated with the finance team for end-to-end
payments of clients and influencers.
Devising and presenting marketing launch strategies to the
management.
Overseeing and developing marketing campaigns.
Assessing the results of marketing campaigns.
Formulating social media plan and calendar on a monthly basis
Designing artwork for social media and onsite clinic
promotional activities.
Editing and producing inernal venue collateral.
Performing cost management activities.
- Liaised with Digital Marketing Agency for the execution of social media content, driving traffic and monitored and assisted with leads.
- Collateral management and coordination with vendors for marketing and sales purposes.
- Handled the marketing budget.
- Performed cost management & purchase requisition tasks to ensure vendor payments for marketing activities.
-Updated the company website for news updates, website banners, creating new information pages related to the campus and admissions.
-Spearheaded on and off campus event coverage.
Regular monitoring of competitor activities carried out and generated overview reports.
-Assisted with marketing communications for MAHE Dubai online admissions webinars.
-Co-organized the first ever MAHE Dubai virtual student fes
- Assisted marketing director with the yearly brand-plan report. Managed company's website on Shopify.
- Drafted monthly and weekly reports to share online sales progress.
- Handled Souq (Amazon) & Noon accounts for sales, promotions and product re-stocking.
-Updated marketing budget monthly and generated purchase orders.
-Interacted with relevant bloggers & influencers on social media to promote the brand/ a specific launch.
-Created social monthly social media calendars.
- Oversaw the generation of branding collaterals, promotional flyers and social creatives.
- Coordinated with Digital Marketing Agency for execution of online plans, content development and execution
-Helped in organizing and coordinating trade fair event (International Apparel & Textile Fair)
-Responsible for connecting with related industry professionals on Linkedin and generating leads via ---Linkedin Sales Navigator
-Marketing trade exhibitors as well as the trade fair on LinkedIn Page
-Assisting with inquiries related to the trade fair on LinkedIn
-Sending out personalized invites to the industry colleagues and professionals via emails and LinkedIn
-Confirming attendees via phone calls
-Creating art work for exhibitors to be advertise on the company's social media pages.
-Handled company petty cash
-Receiving and relaying calls if required
-Assisting the HR team with employee and customer confidentiality matters
-Scheduling meetings/appointments
-Responding to client emails
-Organize and maintained administrative files, employee leave files. intern files.
-Assisted with the company's social media accounts (Twitter & Instagram).
- Content posting, basic image editing via photoshop, adding creative hashtags, scheduling posts via hootsuite.
-Managed and helped in creating, adding online content to the official website via wordpress.