Regional Communications Manager
Samsung
Total years of experience :16 years, 4 Months
• Develop and implement annual communication strategy and PR approach.
• Develop and implement annual influencers strategy and campaigns proposition.
• Create messages, position statements and other corporate communications based on company's objectives.
• Create and manage and always on content calendar and develop content based on business and products objectives.
• Collaborate with external PR firms, as well as internal stakeholders and marketing managers, to determine branding, product positioning and media messages.
• Create marketing strategy, including product marketing briefs, FAQs and objection handling documents.
• Plan and execute spokespeople profiling and media interviews; prepare briefing, key messaging and Q&A documents.
• Identify, plan and execute sponsorships, activation and partnerships with successful platforms.
• Liaise with global, local markets and product divisions on all PR activities and coverage in 22 countries in Middle East and North Africa Region.
• PR and communication budget management and monitoring markets' operation.
• Identify and successfully execute product integration and placement working with key Pan Arab platforms such as -The Voice, Top Chef, Arabs Got Talent and other shows part of MBC Group.
• Understand consumer insights and successfully utilize insights to develop engaging communication strategy.
• Set key KPIs and evaluate markets' performance for regional campaigns, and local campaigns for flagship launches.
• Develop content calendar comprising of content and toolkits to further support and guide local markets.
• Crisis management and regular monitoring of potential risk and provide in market guidance for possible scenarios and communication approach.
• Manage agency deliveries and ensure project implementation on track and within scope and budget.
• Event management: oversee major events such as product launches or regional events.
Assist clients on project basis in managing communications, content development and provide social media support.
Co-founded a boutique PR agency based in Dubai offering clients a customized and tailored approach to communications.
Responsibilities:
• Manage a diverse range of clients from various industries i.e. fashion, F&B, design, business, finance and technology.
• Strategic planning, full knowledge of divisions/brand, synthesizing and interpreting information and keeping in line with the clients’ annual overall corporate strategy.
• Supervise campaign execution and ensuring communications objectives are met.
• Maintain relationships with key media outlets and opinion leaders involving them in creative campaigns and activities.
• Managed client portfolio and remaining main point of contact while effectively delegating work to junior executives.
• Leading and nurturing the talents of account executives.
• Provide extensive support in handling and manage issues and develop and execute crisis communications plans.
• Identify and pursue new business opportunities to further expand client portfolio such as BinHendi Enterprises (across fashion and F&B), Chez Sushi, MAKE Business Hub, 2Pure E-publishing (Nawa3em.com, Gheir.com), START World (CSR).
• Developed key relationships to further create awareness about the agency and its creative approach to communications.
• Lead and manage regional PR agency to deliver upon PR plans, strategies and tactics while ensuring KPIs are met.
• Work closely with the GM office to effectively drive the GM’s PR Plan and Image agenda.
• Manage internal communications activities such as intranet, internal company announcements and Central Marketing Group Newsletter.
• Work with digital and events to effectively integrate PR within the marketing campaigns.
• Effectively manage and minimize the impact of unplanned crises
• Effectively integrate and align with all business planning and ongoing rhythm of business (ROB) processes with MEA, including the monitoring and uploading of top stories for review.
• Develop and nurture strong media relationships.
• Effectively use Executive visits and subsidiary GM to support and amplify PR business objectives
• Work closely with the country-marketing managers across all gulf regions to monitor activities and country PR metrics.
- Manage a diverse portfolio of consumer, corporate and technology clients with a main focus on Samsung Gulf Electronics, Samsung Middle East and Africa headquarters (supervising 14 agencies) and Yahoo! Middle East.
- Strategic planning through understanding the dynamics of the market, full knowledge of divisions/brand and keeping in line with the clients’ annual overall corporate strategy.
- Being the client’s first point of agency contact and the fulcrum of a team consisting of seven people.- Overseeing and managing the flow of day to day activities: Internal newsletters, PR newsletters, website content update, press releases, features, media relations, monitoring, weekly work in progress sheets and monthly activity report.
- Handle and manage a wide range of assignments, projects and clients successfully with a high degree of independence (effectively leverage executive visits to the region).
- Provide extensive support in handling and manage issues and develop and execute crisis communications plans.
- Identify and pursue new business opportunities across the department such as Dell, Linotype, Samsung Middle East & Africa Headquarters, Siemens, Huawei
- Successfully plan and implement media relations’ strategies, large-scale events and other elements of account/client activity.
- Manage key projects: product launches roadshows, exhibitions such as Gitex, World Future Energy Summit, Arab Health for two years, Olympic Torch Relay, Yahoo!Maktoob acquisition and celebrity endorsements.
- Create and manage Samsung Gulf across social media platforms and incorporate bloggers outreach strategies to PR campaigns.
- Develop and maintain excellent media relations contacts and skills in relevant industry across local, regional and international media outlets.
• Successfully liaise between clients, outside suppliers and other external and internal contacts
• Manage a diverse portfolio of technology clients with a main focus on Samsung Gulf Electronics, Samsung Electronics, DHL and Siemens.
• Assisted in delivering analysis, creative ideas and strategies and concepts.
• Drafted press releases, features and other editorial materials.
• Developed research capabilities and prepared in-depth analysis of the media scene and the industry
• Developed excellent media relations skills.
• Successfully liaise between clients, outside suppliers and other external and internal contacts
• Manage a diverse portfolio of technology clients with a main focus on Samsung Gulf Electronics, Samsung Electronics, DHL and Siemens.
• Assisted in delivering analysis, creative ideas and strategies and concepts.
• Drafted press releases, features and other editorial materials.
• Developed research capabilities and prepared in-depth analysis of the media scene and the industry
• Developed excellent media relations skills.
Graduated with Honors