Marketing Manager
Prestige Real Estate
Total years of experience :6 years, 10 Months
Social Media
•Developed and oversaw social media strategy of the company
•Identified trends and insights - Utilized the analysis to optimize the expense and performance
•Online reputation management - responded to customer reviews, queries & messages, handled negative reviews
•Added Buyers' guide, Rental Guide and Property Management Guide to the website
•Participated in development of online app connecting buyers to property management team - so as to improve after-sales service
Marketing Campaigns
•Planned and executed digital marketing campaigns - covering web, SEO/SEM, Email, SMS, Social Media and display advertising
•Created and published content for campaigns
•Optimized content for target audiences and SEO purposes
•Published articles and blogs - further helping SEO
Monitoring
•Measured ROI and KPIs: achieved 400 social media leads within AED 10, 000 budget. Increased organic followers by 900 in 1 month
•Participated in preparation of marketing budget
•Monitored competition and market trends - for continuous improvement in marketing initiatives
Others
•Knowledge of Real Estate Sector
•Handled CRM system and other Listing Portals
•Handled 600 + listings
•Handled team of 14 admin personnel and catered to requirements from 70 sales agents
with clients to ensure a clear understanding of client marketing objectives
•Handled client relationships, day-to-day operations, as well as campaign budgets and schedules
•Managed social media and online reputation through Facebook, Instagram, Twitter, LinkedIn
•Assisted the marketing team with developing and implementing social media and other marketing strategies
•Created SEM/PPC campaigns using various tactics through Google AdWords, Bing Ads, and other CPC platforms. Utilized social media analytics tools, such as Google Analytics, Facebook Insights, Instagram Insights to track consumer engagement and draw conclusions about user data
•Created a personalized and targeted email, Social Media, SMS, WhatsApp Campaigns
•Conducted physical advertising campaigns for clients - in elevators, malls and public transport modes
•Developed election campaigns for candidates - social media account handling and email & text message drives
•Content development - handled team of 4 designers & editors
•Conducted Marketing Campaigns for Tourism, F&B, Apparels, Elections, Local Banks, Saloons
Strategic Sourcing
Mumbai, India
•Performed company research, data collection and prepared vendor presentations
•Simplified complex data into user-friendly format - graphs, charts and other visual aids for suppliers and management
•Assisted senior members in vendor visits and selection
•Coordinated with procurement teams for requirement forecasts
•Assisted in the development of systematic follow up and monitoring supplier performance post contract
in sales process, developed new business and closed orders
•Oversaw revenue generation, also encouraging repeat business
•Continuously researched new sources of prospective customer data and provided recommendations to sales and marketing leadership
•Assisted in maintenance and advancement of customer relationships by supporting customer meetings and preparation of presentation material
•Planned and managed meetings, events, conferences, and participated in trade shows
•Identified events and campaigns that will lead to brand exposure and increase in sales
•Planned and executed Digital Marketing campaign - including web/SEO, email, social media
courses: Maharashtra State Board - HSC Pune, India