Area Director of Sales & Marketing
Al Hokair Group
Total des années d'expérience :19 years, 8 Mois
MENA &Tulip Inn Riyadh, Golden Tulip Hail, MENA Tabuk Hotel.
• Builds business strategy and strategic impact in line with corporate goals. a
business to ensure market penetration and analyzes the market dynamics and
sets goals to ensure that sales plans are achieved.
• Meets with and maintains rapport with individuals and contacts in order to
produce groups and/or convention business, to include Room Sales, F & B Sales
and Catering/Banquet.
• Maintains liaison with other hotel - level departments to facilitate services
agreed upon by the sales office and prospective clients.
• Assist the General Manager in the creation and update of the hotel - level
Business Plan and Develops and maintains departmental budgets..
• Monthly forecast with monthly action sales plan to Ensures sales activities meet
or surpass profit plan..
• Manage everyday activities, plan and assign work ensuring always have the
right staffing numbers. Training the team members to make sure they deliver
with compliance and to the standards, and enforces sales related policies and
procedures.
• Achieve budgeted revenues and personal/team sales goals and maximize
profitability. Participate in the preparation of the annual departmental operating
budget, the hotel marketing plan and business plan, and financial plans, Help to
prepare the departmental budget and financial plans including the hotel
marketing plan and create r and implement sales plans that drive measurable
incremental occupancy, increase average rates, increase volume, food and
beverage and banquet sales
• Attend Monthly PNL Meeting, produce monthly reports and sales forecasts to
analyze the current/potential market and sales trends,
• Provide guests with information (example: loyalty programs, area attractions,
restaurants, facility information) to enhance the guest experience.
• Have Pre Opening experience,
• Raise the awareness and reputation of y hotel and the brand locally Achieves
organizational sales goal volume and reach / frequency objectives.
Managing S&M team including Event sales, .Works with sales leader to
ensure understanding of sales strategy and effective implementation of this
strategy for the segment. Creating sales strategies for various sales segments
including offline and online. Approving digital marketing strategy and social
media strategies prepared by Revenue Manager and E-commerce. To increases
exposure and market using internet technology and direct advertising to Local and
International markets focus on GCCmarket., Developing and retaining key
personnel.
• Representing hotels at trade shows, exhibition, roadshows as required.,
Initiating special offers and other initiatives during periods of low occupancy,
Maintaining and developing relationships with key local partners, wholesalers
and tour operators and travel agencies based abroad
• Achieving quarterly revenue in key assigned markets.
• Negotiating contracts and generating leads Developing relationships with
existing partners to increase market share
• Creating an annual calendar of marketing activities responding to need periods
in key assigned markets
• Regularly appraising and evaluating initiatives to achieve annual budget
• To demonstrate a minimum of 85% occupancy and ARR of AED445 average
throughout theyear.
• Assists in the development, implementation and sustaining of aggressive
solicitation program focused on increasing business.
Understanding Market Opportunities & Driving Revenue
• Focuses efforts on group/catering accounts with significant potential sales revenue. Develops effective
group/catering sales plans and actions. Designs, develops and sells creative catered events.
• Maximizes revenue by up-selling packages and creative food and beverage.
• Understands the overall market - competitors' strengths and weaknesses, economic trends, supply and
demand etc. knows how to sell against them. Strong solicitation/prospecting/negotiation skills.
Responsible for individual travel including knowledge and experience in consortium, business travel, FIT
and wholesale markets. Attend and represent company at trade shows and city-wide conventions.
• Assist the
Served Corporate Clients and fulfilled their requirements related to accommodation and meeting rooms.
• Negotiated rates with clients and the revenue team after qualifying accounts
• Managed potential site visits and show around that resulted in closing sales.
• Specialized in handling clients from the IT and Telecom sector in addition to all Government Bodies.
• Maintained positive relationships with other departments in the hotel such as reservations and
the front office department, MICE and credit department.
•
Sheraton Jumeirah Beach Resort & Towers Front Office Department
Provide support to all the reception staff in order ensure a smooth, prompt and polite service.
• Carry out all administrative duties in co-operation with General Manager
• Decide on rebates and price reductions.
• Maintain regular contact with frequent guests and all-important guests of the Hotel
• Ensure good co-operation and regular exchange of information with all department
• Ensures a good performance oriented working environment within the department through motivating team members.
Know the standards and put them into practice in his on a daily work
• Insuring hospitality and friendly environment to our guests
• Cooperate with all employees from all departments
• Welcome and check in guest, check out departing guests in accordance with established standard.