Sr. Marketing & Commercial Manager
MBC Group
مجموع سنوات الخبرة :23 years, 11 أشهر
•Successfully launched the new Channels' slogan “Know More” from briefing to execution.•Develop & execute marketing plans designed to bring the desired brand experience to life. •Handling brand development, communication, strategy, & manage brand perception.
•Play a leading role in ongoing product growth by creating programming & scheduling strategies based on research, competitive analysis, & market feedback.•Analyze market research data & implement research projects when needed.•Develop & monitor on-air promotion & cross promotion plans in coordination with other Channels in the Group & the Creative Services Department.•Plan & liaise all BTL & ATL advertising & promotion campaigns/activities (Corporate & Tactical) including TV, Print, online, Outdoor, Radio, & DM along with communicating those campaigns/activities with the Advertising Agency (Briefing, input, & approval).
•Monitor budget spend on marketing & advertising brand related events.
•Executing small Merchandising projects starting from Agency briefing to final products.•Negotiate & manage event Sponsorships that are strategically relevant to the brand. •Supervise Channel commercial policy & develop it in accordance to business needs.•Active member of MBC Group Advertorial Unit identifying & leading new commercial ideas, preparing commercial pitches, setting up strategic Media Plans, &/or identify any potential sponsorships/clients. •Handling all Media Planning campaigns for MBC Group, Bookings (AMS), & invoicing.•Managing several direct Clients from a client servicing point such as: Health Authority Abu Dhabi, Zayed University, King Saud University, Mubadalah, Tunisia Tourism Board, Jordan Tourism Boad, Egypt Tourism Boad, & SAGIA.•Handling all pre-production & post-production Product Placement operations on MBC Group from planning, briefing, discussing, to execution. •Excellent professional relationship with clients (secured a 10 million AED media planning deal).
•Maintain direct, day-to-day, client contact across all levels.
•Prepare media plans according to media briefs from Client/Agency.
•Follow up on media plan approvals by coordinating with client/Agency.
•Coordinate bookings with various media houses as per approved plan across various mediums in TV, Print, Outdoor, & Radio.
•Chasing creative material to meet deadlines.
•Use various Media software to generate media data & plan optimizations such as Statex & Z-Plan.
•Monitor spots/insertions aired/published till the end of the campaign & check invoices against booking orders.
•Handling brands such as Emaar & Hyundai, Patchi, Gulf News, & Marriott Hotel.
•Active engagement in several media presentations from a strategic media planning prospective.
•Spotting cost effective & added value media opportunities for several brands in coordination with suppliers &/or agencies.
•Handling all ATL & BTL activities of the brands: Nestle Pure Life, Baby Joy, Saudi Credit Bureau, Pizza Inn & Rajhi Steel.
•Provide leadership, within agency & with client, in the strategic planning process.
•Create & execute advertising plans/campaigns through TV, Radio, Print, Outdoor, & Online.
•Maintain a high level of knowledge of the client’s business in order to direct & contribute to the creative, media, research, strategic planning, & marketing development process.
•Analyze campaign results, research findings, & competition activities to identify marketing/advertising opportunities & make recommendations.
•Identify problems & apply creative solutions when needed.
•Spot new prospects & initiatives for brands & clients.
•Share market insights & research findings with clients continuously.
•Build & maintain a positive & constructive work environment with clients along with managing the overall relationship between agency & client.
•Effective time management skills.
•Deliver high quality service & support to Client anytime & anywhere.
•Active engagement in several pitch presentations from a brand management & strategy prospective.
•Handling the accounts of Marriott Hotel, Harvey Nichols, Yibreen Spa, Daewoo, Novartis Pharma, & Advantage Certified Cars.
•Accountable for servicing the Client in a professional, unique, & superior way.
•Monitoring all activities closely pertaining to any event requested by the Client.
•Ensure that all mandatory requirements & deadlines are met.
•Guarantee a two-way communication with Client in order to meet all requests & duties.
•Arranging for project launches & presentations.
•Preparing for seminars, exhibitions, & any activity related to any of the clients.
•Handling Media Buying for brands such as: KitKat, Nescafe, Cerelac, Neslac, Polo, Nesquik, Quality Street, & Coffee Mate.
•Read full briefs received from Ad agency & along with requesting material from Ad agency.
•Issue plans with cost to client for approval & plans without cost to ad agency.
•Prepare dated schedules & issue them to the client for approval.
•Issue proforma invoices to the Finance department & follow up on status.
•Dispatch material with codes & references to all TV stations & Publications.
•Issue Booking Orders to TV stations &/or publications.
•Monitor spots/insertions aired/published till the end of the campaign & check invoices against booking orders before giving them to the Finance department.