Field Sales Manager
Nutricia DANONE Early Life Nutrition
Total years of experience :18 years, 3 Months
Highlights:
• Played a pivotal role in exceeding sales goals by 10% for South area KSA in 2012 & 2013.
• Amplified business revenue by prospecting, negotiating deals and listing DANONE products in Ministry of Health hospitals/ Institution/ Private sector EX \[King Khalid university hospital-Al Misharey hospital-Kingdom hospital\].
• Registered growth in 4 key accounts in south area (Fifa-Faisel-Farhan-Al Amel) 2012 Vs 2013 by 97% volume sales IMS.
• Instrumental in accomplishing 198 TON IMS sales 2013 Vs 112 TONS IMS 2012 sales for all brands.
Key Responsibilities:
• Developing and implementing strategic/ tactical sales and marketing strategies to support organizational sales activities, drive growth and revenue/ profit achievement.
• Augmenting business within the current accounts, sourcing new key accounts/competitor's accounts and instituting long term relationships with business associates to enhance product penetration into the market.
• Leading 2 teams, formulating business roll out plans as well as enhancing product penetration and awareness (Aptamil & Bebelac) into south area/ Abha markets.
• Conducting market research, competitor analysis to conceptualize counter strategies, preparing research-based reports, sales forecasts and reporting to Senior Manager.
• Providing leadership/ strategic direction to MRs to achieve performance objectives, enhance employee productivity and product knowledge through trainings, coaching, mentoring & utilization of resources aligned with organizational vision.
Highlights:
• Boosted sales by over 70% within 2 years across North Riyadh \[central province\].
• Fostered business-oriented relationships with key referral opinion leaders, resulting in 12% increase in sales within a year.
• Dexterously inflated HCPs list and area by 30% which add more customers to our list.
• Initiated two key partnerships with four big chains \[Zahrat El Rowda-Bayt El Seha\] which resulted in 90% sales growth.
Key Responsibilities:
• Explored new business opportunities, provided strategic guidance on new product introduction and sales promotional events & campaigns.
• Conducted meetings with existing clients to reaffirm business relationships and assure continued sales. Established strong market presence by developing ethical sales methods, ensured optimal levels of service and long term business relations.
• Conceptualized and developed competitors data base to analyze competitors' products and services. Capitalized on evolving market trends and consumer demands as well as networked extensively among target clientele to enhance brand penetration and maintain brand equity.
• Identified and prioritized attractive market opportunities by recognizing and analyzing market segments, market size, industry trends, competition, product usage and profit potential.
• Participated in Allergy campaign global program in KSA in collaboration with Saudi Allergy, Asthma & Immunology Society.
Highlights:
• Successfully launched Velosef and Excedrin. Formulated strategic plans geared towards the expansion/ sales.
Key Responsibilities:
• Deftly implemented business-plans and relationship-building strategies with key accounts and customers.
• Promoted company's products to Health care professionals and Pharmacists through visits/calls. Followed up with customers on monthly orders at regular intervals
• Effected promotional activities/ events, exploited any additional opportunities to promote sales. Ensured monthly sales targets are achieved as per sales plan.
• Built excellent relations with customers to ensure customer satisfaction and increase sales. Portrait high image of the company in terms of service and credibility.
• Tracked competitor activities; proposed new ideas related to campaign; organized group meetings in Primary health care and private hospitals.
Previous Professional Experiences:
March 2003 - December 2005: Medical Representative, Altana, Sharkiya
Handled:
- Cardiovascular line \[Nitromack-Monomack\].
- Pediatric line \[Multisanostol-Rhinopront\]
- Gynecology line \[Utrogestan- Albotheyl\].
- Launched MegaMox in Egypt \[Amox/Claveulnic antibiotic\]