Marketing Director
Amer Group
Total years of experience :16 years, 7 Months
• Responsible for the overall performance of sales either direct and indirect, marketing, customer Service
• Maximize the profit by implementing marketing strategies, analyzing trends & results of local market in real estate
• Collaborate with senior & middle management levels to set revenue goals & company commercial strategy as well as implementing a sales plan to drive revenue growth
• Establish sales objectives by forecasting & developing annual sales quotas, projecting expected sales volume & profit for existing and new projects
• Budgeting, forecasting and the ability to re-adjust spending /costing according to market changes
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Contribute to team effort in achieving the organizations targets and generating profit
• Collaborate with other job functions and departments inside the organization to build a culture of continuous improvement
• Maintain and enhance staff performance by selecting, orienting & training employees. As well as counseling, disciplining, planning, monitoring, coaching and evaluating teams’ job results
• Report important operational issues to CEO by proposing & providing different solutions
• Analyzing data, building reports & providing strategic recommendations based on data & market trends
Establishes marketing goals based on past performance and market forecasts
Oversees current offerings and comes up with initiatives for new products or services
Researches and analyses market trends, demographics, pricing schedules, competitor and other relevant information
to form marketing strategies
Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
Approves and oversees the creative development of promotional materials, website content, advertisements, and
other marketing-related projects
Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects
come to fruition
Provides in-depth information to interested clients, and acts as a representative for the marketing department in
important buyer meetings
Works within the department budget to develop cost-effective marketing plans for each product or service
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior
executives
Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
Scope: Responsible for managing the company's marketing initiatives. Uses market research and analysis to direct marketing strategy and planning and oversees the production of all promotional materials and marketing campaigns. In charge of planning, implementing, and monitoring all marketing activities (ATL, BTL, online, offline, market research) besides reporting to CCO and marketing manager.
• Handled the marketing department budget of three million SAR annually.
• Oversaw marketing department as a separate business unit.
• Developed marketing communication strategies that led sales to double achieve previous year target in two quarters.
• Handled many sister companies marketing activities (Al Mohtaref - Marsoos - Mokon - Brofex).
Mohammed Abdallah Sharbatly Co. Ltd. distributes food products. The company offers fresh fruits and vegetables and frozen food products. www.sharbatlyfruit.com
Scope: Carrying out tasks such as product promotion, market survey, and analysis of industry data under the guidance of the marketing manager which cumulatively contributes to their company’s profit maximization. Reported to marketing manager.
• Handled the communication plan budget of five million SAR annually to increase the brand awareness.
• Developed and executed marketing plan, media analysis, sales analysis, competitor’s analysis, media plan, and business plan.
• Developed and implemented marketing and communication functional strategies, business plans, and budgets in accordance with overall strategies and directions.
• Directed and oversaw all media and public relations activities such as public relations programs, events, exhibitions, etc. and ensured a positive impact on image and reputation plus all external consultants and marketing research communication.
Amlak Real Estate is a joint stock company founded in Egypt on the belief that can drive growth in the local and regional real estate market with offices that extend to Qatar, UAE, and SAE. www.amlakegypt.com
Scope: Researching and analyzing demographics, pricing schedules, market trends, competitor products, and other information relevant to the company’s marketing objectives. Creating and developing new campaigns, advertising copy, and other marketing materials.
• Conducted competitor’s analysis based on many factors to select a suitable competitive strategy.
• Developed strategies for distribution and promotion and managed corporate branding and marketing communications.
• Monitored and analyzed the effectiveness of publicity, reactions of consumers, and the performance of advertising campaigns.
• Conducted annual surveys to get information about market share and the brand reach.
• Designed and implemented strategic marketing campaigns that increased annual sales to nearly 200 million EGP.
• Transformed corporate brand image from unknown to a well-known and reputable brand.
Laser engraving and cutting machines exporter.
Scope: Marketing products by developing and implementing marketing and advertising campaigns, tracking sales data,
maintaining promotional materials inventory, maintaining databases, and preparing reports.
* Assisted in drafting media plan, customer segmentation activities and competitive analysis.
* Coordinated the preparation of promotional materials, exhibitions, and events.
* Oversaw marketing materials production including publications, posters, newsletters, magazines, and DVD.
* Developed and implemented many marketing programs for brand promotions.
Nile Web was established in 1997. It is a renounced leader in the Internet web hosting industry in the Middle East and
mainly in Egypt.www.nileweb.com
Scope: Handling the basic activities in marketing department.
* Collected marketing data using many techniques and tools to ensure validity.
* Maintained updated customer database and handled customers' inquiries in addition to reporting.
* Participated in planning and operational programs to manage sales and marketing.