Regional Sales Manager-Center Region
Nestle
مجموع سنوات الخبرة :19 years, 11 أشهر
Responsible for the modern trade channel all across Lebanon
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➢ Handling the beverage division (Dewar's Scotch Whiskey, William Lawson's, Martini,
Baccardi Rum, Grey Goose Vodka, Jack Daniels, Kefraya wine, Monster energy
drink).
➢ Responsible for developing the channel and sustaining growth.
➢ Yearly planning to ensure achievement of sales targets and implementation of
marketing activities in alignment with different suppliers.
➢ Forecasting and preparing sales targets by brand and S.K.U.
➢ Coaching and developing the sales team to reach optimum performance in terms of
improving the sales skill set and achieving sales targets, ensuring on time collection,
and best possible execution of merchandising and in store activation.
➢ Maintaining a close relationship with key customers and building a partnership
relationship with them.
➢ Preparing and negotiating BDAs with top customers.
Achieving area sales targets, territory growth, and ensuring on time collection.
➢ Planning and forecasting area targets and trade activities.
➢ Preparing wholesaler's channel and traditional trade channel contracts and discount
structures and negotiating contracts with top customers.
➢ Regular market visits to check on competition activities, in the field coaching,
visibility, and efficiency of routes.
➢ Daily follow up on sales team target and target by salesman
➢ Analyzing daily and monthly sales by item and SKU
➢ Consistently working on keeping the team motivated and results oriented.
➢ Sending weekly and monthly reports to the national sales manager forecasting closing
of month and actual versus target sales analysis by item.
➢ Responsible for distributors in the South region.
➢ Conducting quarterly business reviews with distributors to ensure adherence to the
joint business plan.
➢ Ensuring proper indirect coverage and presence through managing a team dedicated
to distributors.
➢ Achieved a 22% growth in sales through route optimization, leveraging on
nonalcoholic beer sales, and following up commercially on the area under
distributor's control.
Responsible for selling and managing key account customers
➢ Achieving sales targets and on time collection
➢ Ensuring proper displays (shelf share, primary displays) adherence at all times according to
planograms.
➢ Negotiating off shelf displays and promotion implementations with key accounts.
Selling food and non-food products including brands such as Bonita (Tuna, mushrooms,
sweet corn), Hak (Peas and carrots, spinach, Beans), Sindibad (Basmati Rice), Tate and
Lyle (sugars), JollyTime popcorn to the self service and large groceries channel.
➢ Conducting sales calls on prospective outlets and wholesalers in assigned district,
communicating with the district manager regarding new opportunities and business
openings that will impact sales volume.
➢ Achieving sales targets, on time collection, and ensuring proper displays in the trade.
Selling and distributing a variety of confectionary products including Ritter Sport
chocolate, Wrigley's chewing gum, Akas lollipops and sweets.
➢ Responsible for the areas of Ashrafieh and Metn for a year and for Keserwan for six
months.
➢ Achieving sales, distribution, and coverage targets in the assigned region.
courses: • Introduction to Marketing And Sales, Nestle Switzerland