Marketing Manager
Alfardan Exchange
Total years of experience :14 years, 5 Months
Alfardan Exchange | Top Digital Exchange House in Qatar & Among the Top 5 Exchange Houses in Digital Transformation in GCC.
• Developed, implemented, and managed marketing forecasting activities, targets, sectors, markets, territories and set performance goals to achieve company objectives.
• Worked closely with the Head of Operations to drive program development and enable localized execution tactics.
• Identified trends and insights and optimized spend and performance based on the insights.
• Monitored, prepared, and reported on marketing communications and sales activities.
• Managed budgets and evaluated sales performance.
Core Studios Design Agency | A one-stop creative station for Power International Holding, the largest groups in Qatar (Healthcare, Real Estate, Retail, Hospitality & Entertainment)
• In my first six months, I was appointed to create Sales & Marketing department.
• Designed attractive presentations and marketing contents (Videos, emails, Testimonial, etc.) for the sales team.
• I have been selected to implement new procedures for running projects to slash time-money and to increase business profitability, resulting in 30% reduction in resource costs and operational excellence.
• Managed multiple project schedules, project financial reports, team evaluation, coaching and mentoring.
• Contributed to achieving 18% YoY growth through creation of effective contents and campaigns by using Google Analytics, Google Ads and PPC campaigns (web traffic by 68% and converted 36% into potential clients)
Coaching & Mentoring
• Academic incubator E2BI, ESSECT, ENSIT, Tunisia: Coach in Business Communication & Leadership
• Laboratory ERMA, Faculty of Economics Sciences and Management - Tunisia: Coach Moderator
• The Youth Executive Bureau of the Ennahda Political Movement, Tunisia: Coach in Communication & Strategy
• TEJ Association « Miss Tunisia »: Coach in Communication and Self Marketing
• Association Tunisian Ambassador for Development, Tunisia: Profiling & Team Building
• Al JAZEERA TV, Qatar: Coach moderator
SMART TECHNOLOGY TUNISIA | One of the best quality Mobile Technology Solutions providers in North Africa.
• Developed the sales & marketing strategy in line with company objectives.
• Deployed successful marketing campaigns from ideation to execution.
• Assisted the company with its fundamental goals of increasing sales and growing customer base.
• Analyzed clients DATA, market research, existing market conditions plus competitor information.
• Negotiated contracts with vendors and service providers and developing distribution strategies.
Rivoli Group & Ahmed Seddiqi & Sons | One of the largest importers, distributors and retailers of luxury products.
• Prospected for new clients by networking, cold calling, advertising, or other means of generating interest from potential clients.
• Assisted in market research to support and defined brand and marketing strategy.
• Developed close relationship with suppliers and supported with events and product launches.
• Ensured customer satisfaction by providing technical & commercial support with prompt services.
• Coached and trained the new joiners by conducting training sessions.
• Created and edited marketing content, including blog posts, social media updates, email newsletters, and promotional materials.
• Scheduled and posted content regularly, engaged with followers, and monitor social media analytics to track performance.
• Analyzed data and generated reports to provide insights that can inform marketing strategies and decision-making.
• Assisted in creating and segmenting email lists, crafting email content, and tracking email campaign metrics.
• Provided administrative assistance to the marketing team, including scheduling meetings, managing calendars, and organizing marketing materials and files.