Rana Bitar

Bactiguard is a Swedish company focused on expanding its innovative technology of prevention of nosocomial infections. Upon joining this multinational organization I was tasked to expanding the company portfolio throughout my designated regions by increasing sales. My main role is maintaining customer satisfaction and driving sales growth in assigned territory as well as procuring new territories and distributors reach through consultative selling skills, leveraging scientific and technical expertise & the utilization of Bactiguards’ commercial excellence tools, including SFDC among others. This role required 80% of my time to be located on site with clients and leads for training and demonstration workshops within my designated regions across 15 countries which was easily facilitated with my Canadian citizenship. Throughout this position I was successful in the following areas:

- Accomplishing my regional sales targets and objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching and counseling employees and or distributors in assigned districts. I was successful in doing this by clearly communicating job expectations; planning, monitoring, appraising and reviewing my distributors marketing and sales plans/forecasts, ensuring my pipelines were progressing correctly.
- Meeting regional sales financial reporting deadlines by forecasting projections; preparing an annual budget reports; scheduling expenditures; analyzing variances; initiating corrective projection actions.
- Completing customer audits; identifying trends; determining regional sales system improvements; implementing change programs.
- Establishing and confirming sales objectives by creating a sales plan and quota for districts in support of the company’s objectives.
- Marinating and expanding customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.
- Recommending product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
- Increasing my field knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks and attending events.

Position Achievements
- Signed 6 new contracts in past 2 years, including relationships built in countries Bactiguard hasn’t operated in previously
- Increased sales in Jordan, Singapore, Malaysia by 45% and above
- Registered, trained and launched products in Egypt after 18-month registration process.
- Successfully executed multiple company participation and demonstration events at the annual Arab Health Convention.

Paramount Fine Foods is a Canadian organization that has successfully expanded in the food industry in a short period of time, expanding to 50+ individual locations. My key role in this position targeted global expansion operations, focusing on the Middle East and Europe. I was able to execute expansion by launching new restaurant location in Lebanon, Pakistan and the UK, each with a 5-branch start. My priority was to assist the company to acquire new customer territories and up-sell additional products or services to existing ones; the role was crucial for the business with the ambition to expand or the necessity to diversify its clientele. As part an effective business development pane this was to include B2B & B2C strategies and also including our participation in local charitable/non-profit organizations and events. This position included traveling to the new restaurant locations for face to face meetings to handle franchise negotiations and confirmation of company policy requirements. Throughout this position I was successful in the following areas:

- Promoting the sale of new franchises as well as in-house sales of all corporate owned locations, principally for the maximum level of profitability by the development of accounts and territory in line with the company's sales objectives and policies.
- Setting up head office base in Middle East (covering all Europe and Middle East) to allow recruitment for specific country managers.
- Increase market penetration of all products/brands within the country.
- Maintain and promote a favorable company image to customers through courteous and helpful service, as well as running brand and company policy workshops.
- Managing marketing and social media teams across all disciplines and media platforms, create and implement roadmap plans to boost brand engagement and sales and focusing on upselling slow moving items.
- Preparing quarterly marketing plans and budget reports.

Position Achievements
- Opened the head office in Lebanon
- Opened the Paramount Shop in Lebanon, Pakistan and London
- Started negotiations or open Paramount in Qatar, Dubai, Germany and Turkey
- Attended training and certificates for ISO and Hccp from Boecker

Beirut, Lebanon
Fratelli and Bacticare (Sister Company) - Business Development Manager
Angola, Mozambique and Congo
Bronco / Fratelli / Bacticare - HR Manager
Beirut, Lebanon
Bronco and GRE holding was a diverse company dealing with multiple divisions varying from Medical, Cosmetics, FMCG, and Commodities. I was tasked to structure and expand our divisions and products in the African Regions as well as to place policies, procedures and manage team of 200 employees both locally and abroad. My position required constant traveling between Africa and Lebanon a to grow public relations with governmental offices and consular services to facilitate employee recruitment. While on location I was also required to expand on deal opportunities and tenders that were suitable to the companies diverse portfolio. My largest accomplishment was successfully launching the medical division in the company, Bacticare (Bactiguard, Ansell, Monolycke) in the African Region, which resulted the completion of 3 large successful government tenders and penetration of the private market. Throughout this position I was successful in the following areas:

•Identifying new sales leads, pitching products and/or services
•Maintaining fruitful relationships with existing customers
•Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets
•Researching the needs of other companies and discovering key contacts that makes decisions about purchasing
•Contacting potential clients via email or phone to establish rapport and set up meetings
•Planning and overseeing new marketing initiatives
•Attending conferences, meetings and industry events
•Preparing PowerPoint presentations and sales displays
•Contacting clients to inform them about new developments in the company’s products
•Developing quotes and proposals, negotiating and renegotiating by phone, email, and in person
•Developing sales goals for the team and ensuring they are met
•Training personnel and helping team members develop their skills
•Created, managed and grew the company’s presence through Social Media
•Work with Marketing Assistant to update brochure artwork and coordinate printing of brochures as indicated by inventory level
•Assisted with the design, printing coordination and distribution of monthly promotional materials as necessary including: statement inserts, branch collateral material, direct mail, business relationship posters, sponsorship ads and other support material
•Set up all legal documentation needed to sell in Angola as well as import
•Took full training on the products in order to start sales
•Planned and executed workshops
•Negotiated and drew up all legal documentation for potential distributors
Position Achievements
•Participated in Angola First Medical Expo
•Covered and launched products in all major hospitals in Luanda
•Won the first large tender for Ansell

Luanda, Angola

•In charge of supplying stock and dealing with overseas suppliers for import/export products
•ROI planning against in cost price and product quality comparison
•Assisted and helped the general manager in managing and supervising the overall operations
•Facilitated the delivery of goods and merchandise due to lack of security and stability in Angola
•Oversaw the price management of merchandise.
•Responsible for day-to-day operations, ordering, scheduling, training, supervising employees, store up keep, profits, all controllable expenses, labor, inventory, cash and shortages
•Determined stock needs, interacted positively with vendors, customers, monitored receiving goods, maintained inventory, minimized waste, oversaw and controlled all funds.
•Planed, scheduled and supervised all attended adhere to store policies and procedures.