Sr.Media Planner
Mindshare
Total years of experience :11 years, 2 Months
*Managing Complete PepsiCo Pakistan Account
• Beverages Portfolio - Pepsi | 7Up | Mountain Dew Mirinda | Sting | Aquafina | Slice
• Snacks Portfolio - Lay’s| Kurkure
*Involved in all aspects of launching a Digital Campaign from initial client brief, vetting partners, to ensuring that media goes live.
*Media Planning and Buying across Digital - Facebook, YouTube, Twitter, Google Display Network, Google Search, Local Publishers, Content Creators & Digital PR.
*Content Management for online activities and marketing collateral.
* Responsible for developing & implementing Digital Marketing Strategy for an in-house product: Social Media Strategy |Product Development | Content Development | Social Media Buying & Analytics
*Worked with research team to create effective landing pages for prospects in USA & Netherlands
Notable Efforts
• Optimized Pay-per-Click Campaign
• Launched Alibaba Global Service Partners program for the company as another Revenue Stream for the business
• Trained & Managed a team of 7 people for this program
• At the end created a proposal for the Management to start advertising on LinkedIn to secure more leads
*Accounts Handled: Orient Group of Companies | Volka Food Int. (Giggly & Cookania )| METRO Cash & Carry | Hyperstar | Royal Fans | Bake Parlor | Orient AV | Smart Zone Electronics (Samsung Distributor)
*Managed social media accounts of various clients - developed strategy, content and managed community.
Notable Efforts
• Received Promotion after successfully achieving all internal KPIs
• Developed an SOP for Community Management initiatives
• Developed an Excel Engine for analytics reporting which reduced monthly clerical time by 2-3 working days
• Managed team of data management department. Created SOPs which improved efficiency & reduced time.
* Execute & Managed a start-up Cafe that aimed at providing unique products at low cost
* Pitched business idea to potential investors and raised capital for the venture
* Introduced the company as potential supplier of raw materials, thus creating a new revenue stream
* Managed Digital Marketing efforts and On-ground activities