Product Marketing Lead
Avertra Corp
Total des années d'expérience :4 years, 5 Mois
- Leading a 4-person growing team with oversight on B2B Marketing operations that include campaigns, technical writing, social media,
branding, public relations & lead qualification.
- Ensuring product excellence & development through future-proof
go-to-market strategies, market research & analysis, product
positioning, and competitor analysis.
- Directing 4-5 events per year within functions of logistics,
campaigns, client collaboration, engaging decks, product demos, &
lead qualification.
- Started the first Marketing department
with accountable ownership of copywriting, B2B marketing
campaigns, lead qualification, event management, website revamp,
product-rebranding and strategy.
- Converted a lead into a 3-year customer through a strategic email
campaign building the foundation for future lead conversions.
Supported all marketing efforts such as:
- Maintenance of online communities
-Contributions to social media by creating engaging and informative graphic designs/videos
- Composed written content for bio speaker/instructor cards for speakers, Quora on Product Management, and blog posts
-Creation of informative Miro templates for Product Managers
- Identifying engagement techniques for new platforms and campaigns
- Increased sales by $4k through engaging Quora sales copies.
- Collaborated with a diverse range of clients in MENA region on
creating the website page copies & branding strategy for the
company's new website revamp.
- Crafted a social media strategy & maintained brand innovation
with the latest social media trends.
- Developed innovative and engaging text, image, and video
content to distribute across all platforms in promotion of the
foundation's activities.
- Set up daily tasks and objectives for all media outlets and later
evaluate the degree of success.