Senior Analytics Manager
souq.com
Total years of experience :17 years, 8 Months
- Run impact analysis, prediction analysis and cost analysis on the projects before implementation.
- Conduct weekly business reviews with business stakeholders and highlight business problems along with suggesting solutions.
- Managing a team of analysts, set their yearly KPIs and work closely in achieving the business goals
Experience Summary: Analytics manager with 9+ years of experience in e-commerce business, expert in understanding business problems, define business metrics and build dashboards/scorecards needed.I have built from scratch, grown and managed analytics team including engineers and QA for building accurate tracking infrastructureI came from engineering background, my major is computer science from Princess Sumaya University For Technology, which helps a lot in building the analytics core
My experience goes around the following:
- Excellent experience in data source interactions (Mysql, google analytics, omniture & file handeling)
- Skilled in creating data-driven information based strategies, finding actionable insights to maximize revenue and profits, yield optimization as well as reducing marketing and operational costs
- Excellent E-commerce, web and data analytics, problem-solving and technical capabilities using Adobe Omnivore and Google Analytics
- Work closely with multiple functions including marketing, CRM, operations, customer support and other more by defining KPIs and build roadmap that help improves the business
- Focused on product analytics by defining product problems and build reports/funnels that helps improving the product, this includes different types of products like checkout, recommendations, selling and other more
- Focused on product analytics, by splitting the shopping experience into small products where we can define KPIs for product managers to help building their roadmaps
- Work closely with different functions (marketing, customer experience, CRM, Ad sales and other more)
- Build automated reports and send them on weekly basis for business stake holders to help them track their KPIs
- Work closely with the engineering team to build up the tracking system that helps in gathering data needed, this includes defining stories on JIRA, work on sprints and follow up until code is released
- Weekly meetings with stakeholders to iterate on dashboards/scorecards that helps enhancing the products
Support the analytic needs of a business unit by analyzing web traffic using google analytics and other applications. Use standard BI tools to produce reports relating to outcome
Job scope:
•Create holistic dashboards by pulling data from different data sources and websites for presentation to senior management
•Work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements
•Weekly, monthly reports (Excel, BI tolls, google analytics)
•Develop creative dashboards
•Website behavior and customer experience analysis
•Data consolidation and validation
•Pull data directly from database using mysql queries
•Setup the data warehouse environment where we can have data for reporting and analysis, the setup requires working on ETL tool
• Coordinating between the developers (technical, management, design, advertising and quality assurance)
• Contributing in souq.com web marketing site and follow up the marketing campaigns and the users feedback this includes:
- Helping in creating the banners tracking code, and following up the results using Google analytics as a web marketing tool
- Monitoring souq.com site status using Google analytics. This includes:
-Checking out the site usage status and the site traffic sources..
-Tracking the project pages and the advertising campaigns in order to track the site and check the campaigns effect.
-Applying campaigns on souq.com homepage
• Marketing boxes (using iframe)
• Campaign boxes
Applying Stores for special users, that includes working on the PHP code and HTML design
• Analyzing exceptional cases, and initiate solutions
• On-demand Bug fixing and problem solving
• Search Quality
• Creating Accounting Reports
• Technical Support
Integrating open source software’s with souq.com
Referral program, to refer more users to or site
Tasks system, to manage the tasks and projects
Creating reports and tools in the backend using PHP and Mysql
GPA : 70% rated as Good
GPR : 84%