EXECUTIVE DIRECTOR, COMMUNICATIONS, FINANCE, THEN HEAD, COMMUNICATIONS, GROUP CFO & GROUP INTERNAL A
Standard Chartered Bank plc
مجموع سنوات الخبرة :15 years, 10 أشهر
Held 2 executive roles: Executive Director, Communications, Finance (2016-’18) and Head, Communications, Group CFO & Group Internal Audit (2018-’23). Engaged as the strategic communication partner and trusted advisor for the Group CFO and his management team, including the Global Heads of the Finance, Treasury, and Property functions. Assumed additional leadership function in 2021, providing support to the Group Head of Internal Audit and his management team.
- Introduced new channels and measurements to gauge and enhance the relevance and effectiveness of communications
- Designed and oversaw communication and editorial strategies internally and externally to achieve desired bank and functions’ strategy
- Supported leaders with shaping their identity and that of their functions by promoting engagement, trust, and loyalty with internal and external stakeholders
- Collaborated with leaders to distil and translate complex corporate strategies into clear and simple messages that resonated with stakeholders
- Major global comm projects: restructuring of the finance function, a multi-year technology and cultural transformation programme, storytelling for Employer of Choice positioning, showcasing ac>ons towards net zero operational carbon by 2025, the launch of a new hybrid working programme, innovating internal communication channels, efforts towards certification as a Great Place to Work, and a transition of leadership
Planned and oversaw the restructuring communications across 25 markets following the reshaping of the bank’s regions.
- Major regional/country comm projects: the launch of a visual strategy and leaders’ playbook, the winding down of the retail banking business, and communications around the #WhyIWorkHere, as well as regional milestones and events
Key achievements:
- Advised the group and global heads of the Corporate & Institutional Clients and Commercial and Private Banking Clients businesses and their respective management teams, focusing on enhancing organisational health to deliver performance
- Designed and led global communications for the reshaping of the Private Banking front-office, the restructuring of our Commercial business, and the onboarding of Corporate & Institutional Clients, ensuring smooth execution and engagement at all levels
- Led a global communications campaign to support the launch of the bank’s first client referral programme, which resulted in unprecedented referrals between the client segments above.
Joined the bank’s Corporate Affairs team as Head, Corporate Affairs, Jordan (2005-’08) and then Levant (2008-‘10). Subsequently, relocated to Dubai, where assumed function of Senior Regional Manager, Corporate Affairs, MENAP (2010-’13).
Major: French and German Minor: English