رناد الرشيد عبدالله محمد

• Ensure having an updated customer database with clear RTM plan by carrying out frequent market surveys and liaison with other supportive departments (Geo-marketing / sales ..Etc.)
• Managing contracts and deals of key accounts and distributors to ensure effective follow up of all terms agreed on.
• Ensure having a sufficient pool of suppliers that provide best in class materials and prices.
• Managing category aspects by having an effective competition tracing, full awareness of market size, share and other updates. (Categories managed: Dairy, beverages, Fresh food & bakeries)
• Proposing, monitoring and control section budgets and projects funding and budget allocation across all channels/customers and categories.
• Managing channels aspects by ensuring providing the best fit support to customers in line with brand guideline and strategies that support company targets and objectives.
• Plan, develop Trade Marketing campaigns, promotions, activations and loyalty programs to increase brand awareness in the retail channel and to achieve consumer’s top choice while applying BTL concepts.
• Associate with and support the sales teams to execute effectively with customers.
• Work closely with retailers and assist in product launches, POSM required and POS possibilities.
• Managing and evaluating the trade promotional plan, identifying new promotional opportunities
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
• Develop a robust understanding of research results (including Nielsen) and translates them into actionable plans.
• Working closely with the marketing team to commercialize brand plans, looking at pack formats, pricing and promotions
• Conducting regular market visits for all channels to verify and validate instore execution, brand visibility and company assets condition.
• Conceptualizing and leading Sales audit team task and duties to support meeting company goals and targets
• Ensure Sales audit team reports are delivered in time in full with meaning full results and clear actionable plans.
• Conceptualizing and leading merchandising task and duties to deliver company strategies and product targets.
• Managing assortment mix in line with category strategy, revenues and gross margin target as well as inventory levels.
• Emphasize company assets (coolers / POS) condition in the market by providing preventive maintenance, (A) positioning and well execution of category planogram.
• Ensure daily communication with sales team about merchandising team visits and corrective action through continuous feedback.
• Ensure that distribution trucks are in good branding condition in line with marketing guidelines and campaigns.

 Develop robust understanding of market, category and competitive dynamics and ensure continuous monitoring of share trends and competitor activities.
 Contribute in the development and delivery of the channels short and long term plans, which optimizes profitability and sales revenue, resulting in sales growth & share gain.
 Monitor sales and distribution trends and work closely with Sales Operation in order to sustain optimum stock levels at shop level and identify gaps and fill them.
 Drive volume growth and brand awareness through developing category centric solutions which accelerate customer engagement (activations, communications, Promotions, trade deals and other programs).
 Maintain accurate and reliable Customer base for the channel to act as the basis of all trade marketing activities
 Develop and manage annual activity calendars for the channel to support brand and sales strategies.
 Support marketing and sales strategy though various Branding efforts and Activations.
 Improve In-store Execution through developing best in-class execution standards and develop monitoring mechanisms to monitor channel execution KPIs.
 Conduct trade visits in order to monitor execution, identify opportunities, and negotiate deals.
 Ensure timely administration of Client deals, supplier PRs and other paperwork.
 Manage Trademarketing suppliers to ensure high levels of execution and job fulfilment.
 Build, Manage and retain and strong performance driven team and create a high performance culture.

Going through Dal Graduates Development Program at Dal Company. The program have different on-job training rotations as detailed below:
- Trade marketing coordinator - Trade Marketing Section - Dal Food Industry Company Ltd.
- HR officer - Training & Development / HR Department - SAYGA Investment Company
- Procurement & Projects site planner - Dal Design and construction
- Assistant Project Manager @ manufacturing projects unit- SAYGA Investment Company