Digital Marketing Manager
ACTIV
مجموع سنوات الخبرة :5 years, 6 أشهر
• Analyzing the direct impact of paid media efforts on sales uplift and ROI, utilizing data-driven insights to optimize campaigns and drive tangible results.
• Key contributor to successful launch of local and international venues, and a new brand surpassing sales KPIs.
• Negotiating and managing relationships with media vendors, ensuring cost-effective campaigns.
• Prepare and present comprehensive campaign reports and analysis to stakeholders, providing
actionable recommendations for future media initiatives.
• Executed programmatic campaign to generate awareness and track resulting footfall to all venues.
• Create and manage Facebook & Google ads for over 20 ad accounts with overall Monthly budgets of
over $500K
• Analyze Facebook ad and CRM data to optimize accounts
• Perform audits and deliver reports
• Improve organization processes and procedures
• Adapt to seasonal changes in the E-commerce industry to maximize profit for clients
• Proficient in Slack, ClickUp, Triple Whale, NorthBeam, Zoom, Loom, TeamPassword, Google Suite
(Drive, Calendar, Docs, Meet, Gmail).
• Assist in planning and executing all digital marketing campaigns, including, SEO/SEM, email marketing, social media marketing, content marketing and Facebook & Google Ads.
• Assist in designing, building and maintaining social media presence across all digital channels.
• Manage and improve online content, considering SEO, Google Analytics, Google tag manager and
Google console.
• Identify trends and insights, and optimize performance based on the insights
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touchpoints.
• Collaborate with agencies and other vendor partners.
• Build relationships with key employees among customers.
• Create plans to address clients’ business needs.
• Help sales team up-sell or cross-sell services and products.
• Ensure both the company and clients adhere to contract terms.
• Study competition to find new ways to retain customers.
• Collaborate with internal teams (e.g. sales, engineers, senior management) to address customers’ needs.
• Identify the latest trends, features & competitive activities affecting our industry.
• Establish and estimate brand budget requirements
• Define and manage the brand communication strategy using a variety of media
• Prepare accurate reports on our marketing campaign’s overall performance.
• Leading digital campaigns from the idea stage through to their execution and implementation
• Maintain consistent brand messaging throughout all platforms
• Create campaign digital strategies to target key customers
• Use advanced metrics to measure the success of a marketing campaign
• Keep up to date on the latest social media trends
• Track and measure SEO and Google Analytics metrics and provide reports
• Measure ROI and KPIs and prepare the budget
• Manage SEO, And Digital Marketing team
• Create, execute, and manage digital marketing programs and campaigns i.e Google AdWords, Social media campaigns.
• Email Marketing campaigns, Display Advertising, Mobile App Ads, Discovery Ads, etc.
• Design and oversee all aspects of companies marketing department.
• Manage the content that the business posts to social media
• Identify research needs, execute research studies and projects and analyze research in order to identify opportunities
• Plan and execute all SEO activities.
• Carry out On-page & Off-page activities: On-page/Off-page analysis, strategies & execution.
• Content Strategies & content requirement monitoring for SEO.
• Responsible for optimization of the blog post.
• Regular keyword ranking checking. Create SEO monthly reports.
• Researching & making SEO proposals. Regular SEO audits and website sanity checks.
• Keep up to date with the latest trends in SEO and informing the team on a weekly basis.
• Monitoring SEO results for the clients and reporting to the assigned line manager.
• Keep up to date on the latest SEO tactics.
• Ability to handle multiple clients and deliver results (get them on the 1st page of Search Engines Google)
• Work on tools to streamline the internal process for execution and deliver the best for the company.
• Motivate and manage the team effectively towards SEO goals and company objectives