Randa Besada

Achieved 122% revenue growth within the first year by implementing strategic marketing and sales initiatives.
Expanded trade account network to 185+, significantly enhancing brand visibility and business growth.
Recognized as top sales office for two consecutive years (2014-2015).

Direct the iconic 1 Billion Followers Summit 2025, organized by the UAE Government Media Office, which features 420
global speakers, including Maye Musk and Tucker Carlson, and attracts over 15, 000+ attendees, resulting in a 30% increase
in brand awareness.
Oversee all aspects of event planning, branding, and stakeholder coordination for the summit, which is prominently
displayed on the Burj Khalifa.
Spearhead off-summit events, including signing ceremonies, the 1B Awards, networking events, and partner dinners for
organizations such as Red Bull, IMI, Yango Play, Copecart, Snapchat, X, and Meta to elevate brand presence.
Lead important public events, such as Dawahyi Al Ain, World Government Summit 2025, and EmiratesLoves events to
increase public participation and media coverage.
Manage event budgets to optimize costs while guaranteeing high-quality execution and stakeholder satisfaction.
Implement creative event branding strategies and new digital activations to enhance client satisfaction and the overall
impact of events.
Maintain and update event websites with partner information, schedules, and information on off-summit events to foster
participant participation.

Orchestrated high-profile C-suite roundtables and large-scale CIO Summits, managed a $1.65M event portfolio
that delivered a 170% ROI.

Earned Employee of the Quarter (EMEA) award twice for consistently exceeding KPIs.

Amplified event attendance by 150% through strategic speaker engagements and targeted marketing initiatives.

Facilitated pre-event logistics including venue selection, hotel arrangements, speaker and sponsor management,
branding strategies, and entertainment to ensure cohesive event themes and seamless execution.

Managed high-profile events for clients such as Cisco, VMware, Microsoft, Oracle, and ServiceNow, delivering
outstanding results through meticulous planning and execution.

Directed financial planning for conferences to meet profitability goals while maintaining event websites and
supporting PR initiatives.

Facilitated multi-million-dollar projects, established long-term client relationships, and delivered exceptional
event experiences.

Led end-to-end event operations, encompassing budgeting, logistics, and post-event reporting, while coordinating hybrid and virtual events on platforms like WebEx, MS Teams, Zoom, On24, and Blue Motion to ensure flawless execution.

Managed high-profile pharma events (e.g., Sanofi, Galderma GAIN, AstraZeneca Summits, Astellas IHOF) in hybrid and virtual formats, while strengthening partnerships with leading brands like Nestle, Saudi Falcons Club, and OPPO Middle East.

Developing and submitting government tenders and RFPs, ensuring regulatory compliance and alignment with
project objectives.

Facilitated multi-million-dollar projects, resulting in a 20% increase in client retention and a 15% improvement in event
satisfaction scores.
Led end-to-end event operations, encompassing budgeting, logistics, and post-event reporting, while coordinating hybrid
and virtual events on platforms like WebEx, MS Teams, Zoom, On24, and Blue Motion to ensure flawless execution.
Managed high-profile pharma events (e.g., Sanofi, Galderma GAIN, AstraZeneca Summits, Astellas IHOF) in hybrid and
virtual formats, while strengthening partnerships with leading brands like Nestle, Saudi Falcons Club, and OPPO Middle
East.
Developing and submitting government tenders and RFPs, ensuring regulatory compliance and alignment with project
objectives.