Randa Daher

Head of Sales & Marketing​​
Creates & manages F&B concepts for 9 brands across 10 cities


• Manage the communication of C&G delivery & Dine-in in 10 cities along with 9 other brands Silverspoons, eatalian, Falafel & more, Bab Idriss (KSA, Oman), from the tree, Caspresso, PanPot and Tarator.
• Prepare and develop Lebanese & Worldwide yearly marketing plans in coordination with other departments based on the company objectives and yearly events
• Find new sales and growth opportunities through conducting continuous researches & field visits to the market.
• Local store marketing activities to generate traffic and awareness
• Handle full responsibility of all activities, events & other action plans conducted by the Marketing Department.
• Completely involved in all tactical action plans related to social media activities in order to ensure customer engagement & increase the number of followers.
• Develop 360degres marketing campaigns ( ATL, BTL, Social Media… ) based on the operation’s needs, budget forecasted in order to promote company’s activities & products.
• Manage & work closely with SM and art director on new concepts, marketing campaigns and communication activities.
• Work with printing houses / suppliers concerning marketing materials;
• Follow up and create tactical action plans based on the Country’s F & B trends and culture in coordination with related departments.(Fit n healthy menu)
• Create & develop CSR Programs/ campaigns in order to boost the company’s image
• Create emotional experience to exceed expectations and provides delight quality to our customers.
• Worked on several opening plan and campaign worldwide.(KSA, Dubai, Lagos…)
• Follow up on all online platforms to ensure updates (website, mobile app, online ordering, external delivery apps…
• Planned the opening of Dubai Branch, Egypt 2 branches, Lagos, Qatar and KSA
• Bab Idriss KSA opening and launch of the delivery department (packaging branding)
• Involved in the launching and the awareness of the new espresso capsule of C&G “Caspresso” (Website, SM, marketing material Above & below the line.)
• Took part in a New brand and concept creation at LeMall Dbayeh “Pan Pot” and “Tarator”.

•Managing two brands; Roadster diner and Deek Duke.
•Supervising the overall marketing activities, strategically planning program, and corporate communication.
•Creating, implementing and developing the overall strategy for increasing and maintaining customer through effective use of all appropriate media.
•Work closely with operation and training department to maximize the earned income through ticket sale and also with Innovation and Customer service to ensure Customer loyalty and satisfaction.
•Develop and execute marketing plan and programs to ensure growth and expansion of Rd’s services.
•Rd Website management, in addition, to the alignment and implementation between online and offline marketing campaigns.
•Communicating plans and controlling and monitoring the outside advertising agencies.
•Conducting marketing surveys and focus groups with specialized companies on current and new products/ Customers to meet changing market and competitive conditions.
•Managing and working closely with the franchise company in the UAE, on the launching of 3 new branches of Rd in the market.
•Rebranding of DD (Deek duke) and re-launching of the brand through marketing campaign and opening of its new branch.
•Working with top management to set long terms marketing goals and strategies.
•Owner of the loyalty program project by establishing, communicating and launching it (in process)
•Involved in the viral marketing new project (in process)
•Reporting directly to the CEO.
•Member of the executive committee.
•Involved in the ‘Strategical thinking’ retreat given by Management mix

Account manager to Sama Dubai, Barclays bank and Wafi center

Client servicing, brainstorming with designers for establishing and enhancing the brand identity of the company, as well as to increase exposure and market share (new image, website, new brochure, innovative advertising). In adition to Internal management (following up with printing presses, job management finishing, problem solving) team building, project management and follow up, and consulting on advertising campaigns.

Coordinating between Formatech and our advertising agency, designing all the online promotions for classes including its content
Organizing and managing company's participation in the Termium 2003 event.
•Junior Achievement Lebanon www.jalebanon.org
Project Manager of their website + its Design (project giving by Formatech)
Design the pages of the website, coordination with the programmer and the client with Time management.

catoon Animation on Abode Softwares...
designing logos + brochures

Marketing online- launching their new website- research new info for the website- inputing research with design of pictures on the web site ( www.wilddiscovery.com) - designing brochures of companay