New Product Development Officer
Ahli Bank
Total years of experience :12 years, 9 Months
-Responsible of the development of E-banking channels services.
-Analyzing and tracking the performance of each service and the performance of employees on the channels.
-Following up on marketing materials.
-Participating in launching new services and applications.
-Developing new features and services.
-Giving training courses for the branches' employees.
-Periodical visits to the branches to ensure that all customer service employees are aware of the e-services offered and are communicating them in the right way to the bank clients.
Officer - New Product Development Department: (December 2012 till present)
❖ Responsible of the E-channels banking services development and execution (ATM, Online Banking, Mobile Banking, SMS Banking, Phone Banking, Money Transfers)
❖ Developed E-channels user guide (brochure); which was distributed to the branches to share with clients in order to inform them about the bank's E-channels (introduction on each service, how to subscribe, how to use the service, tips and advices)
❖ Monthly Performance reports: tracking and analyzing the performance of each service in addition to the branches' performance on each service (monthly number of subscribers, accumulated number of subscribers), in addition to Mony Transfer services (number of transfers, amount of transfers)
❖ Targeting new ATM locations and building studies on potential locations.
❖ Developing features of each service and building research studies on adding new valuable features.
❖ Participating in creating, launching or implementing new services.
❖ Preparing test cases and attending test environments to ensure all requirements are met before launching a new service or adding a new feature.
❖ Arranging and attending periodic meetings with service providers to set periodical goals and objectives.
❖ Periodical visits to the branches to ensure that all customer service employees are aware of the e-services offered and are communicating them in the right way to the bank clients.
❖ Following up with the marketing team on all e-channels brochures and user guides distributed to the branches.
➢ Jordan Ahli Bank - Amman/Jordan
August 2012 - present
Merits Team Member
(August 2012 - November 2012)
Merits Team: is a project adopted by Jordan Ahli Bank which consist of fresh graduate colleagues with the highest GPAs from several majors and several universities, concerned about training and investing in the participants through several training courses and rotating among the Bank's departments in order to make a junior managers out of them
➢ Aramex International Ltd - Amman/Jordan
April 2012 - July 2012 (during University)
Trainee - Marketing Department
➢ Human Resources M.E - Amman/Jordan
Summer 2011 (during University)
Trainee - HR / Recruitment
➢ Henkel - Amman/Jordan
Summer 2010 (during University)
Internship - Marketing Department
- Got a full semester scholarship on my third year for achieving a GPA of 3.9 which was the highest among marketing colleagues. - Graduated with a GPA of 3.52 which was the second highest GPA.
Jordan University - Amman, Jordan Bachelor Degree of Marketing, 2012 Highest GPA among marketing colleagues for 2009-2010 semester Graduated with a GPA 3.52 (second highest GPA)
Latin School - Fuheis, Jordan IT Stream, 2007 - 2008 (Average 92.3) Main Undergraduate Projects ❖ Marketing research (survey and SPSS) for G+ Ginseng drink Measuring customer's perception ❖ Marketing Channels project Developing a new product line and channel for Swarovski ❖ Contemporary issues in marketing Measuring online customer's purchases from online galleries and factors that lead to online purchase