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Rani  Aboul Hosn , General Manager

Rani Aboul Hosn

General Manager·Chalhoub Group

United Arab Emirates

Master's degree, Administration And Business Administration

Work experience

Total years of experience: 27 years, 5 months

General Manager

January 2024 - Present

Chalhoub Group

Dubai, United Arab Emirates

January 2024 - Present

• Led portfolio analysis, market trend evaluation, and strategic business planning,
contributing to 10% YoY revenue growth and 12% increase in profitability across
luxury retail operations.
• Executed multimillion-dollar business development and omnichannel
strategies, delivering 10% revenue growth, +10% market share expansion, and
exceeding annual financial KPIs through strategic partnerships and sales
initiatives.
• Delivered market expansion initiatives with leadership teams, contributing to
50%+ growth in market reach and business performance improvement.
• Managed brand acquisition initiatives, supplier partnerships, and executive
stakeholder relationships while providing business insights and strategic
recommendations to senior leadership and high-profile partners.
• Optimized supply chain, sales operations, OMS networks, and fulfillment
strategies across MENA, reducing operational costs by 10% and improving store
productivity and profitability.
• Championed digital transformation and offline-to-online integration, driving
25% growth in e-commerce revenue and expanding digital business contribution
to 32% SOB across retail, marketplace, and wholesale channels.
• Increased customer acquisition by 10% and improved retention rates from 11%
to 15% through innovative customer engagement and brand growth strategies.
• Mentored senior leaders and managed team performance, improving workforce
productivity and overall store performance by 15% while aligning execution with
corporate goals and annual KPIs.

Company industry:
Retail & Wholesale
Job role:
Management

Head Of Retail

January 2023 - December 2023

Chalhoub Group,

Dubai, United Arab Emirates

January 2023 - December 2023

• Managed end-to-end ecommerce order lifecycle, ensuring seamless flow from
order creation to on-time delivery and improved customer satisfaction.
• Built operations control tower and real-time reporting systems, enabling data
driven decision-making, performance tracking, and trend visibility.
• Led S&OP forecasting and demand planning, improving accuracy in sales
planning, inventory control, and operational alignment with business goals.
• Optimized supply chain, logistics, and OMS networks, reducing operational costs
by 10% and improving fulfillment speed and store performance.
• Implemented process automation, SLA-based fulfillment, and management-by
exception models, improving efficiency and operational consistency.
• Improved customer acquisition by 10% and retention from 11% to 15%, through
enhanced customer-centric strategies and service optimization.
• Coached and developed retail and operations teams, increasing productivity and
performance by 15% through KPI-driven leadership and mentoring.

Company industry:
Retail & Wholesale
Job role:
Management

Retail Director

September 2020 - December 2022

Chalhoub Group,

Dubai, United Arab Emirates

September 2020 - December 2022

• Led omnichannel retail operations and strategic initiatives to drive revenue
growth and market expansion.
• Executed digital transformation strategies, increasing e-commerce growth and
enhancing customer experience across retail channels.
• Optimized supply chain, sales operations, and OMS networks to improve
operational efficiency and store profitability.
• Expanded marketplace partnerships and strengthened regional brand presence
across MENA markets.
• Delivered annual KPIs and financial targets through performance-driven
operational strategies.
• Collaborated with executive leadership teams on business growth and
operational improvement strategies.
• Developed retail teams, improving productivity and overall store performance.

Company industry:
Retail & Wholesale
Job role:
Management

Regional Retail Division Manager Fashion

August 2015 - August 2020

Franchise

Dubai, United Arab Emirates

August 2015 - August 2020

Regional Retail Division Manager (Swarovski) for 5 years at Chalhoub Group,
leading retail operations, ecommerce flow, and supply chain efficiency across the
region. Focused on omnichannel execution, forecasting, and customer experience
improvement.
Core Responsibilities
• Managed regional retail franchise operations for Swarovski, ensuring strong
brand execution, store performance, and compliance with luxury retail
standards across multiple locations.
• Led franchise network performance and store operations, driving consistent
retail execution, sales discipline, and operational excellence across the region.
• Supervised multi-store teams and retail managers, ensuring alignment with
brand guidelines, KPIs, and customer service standards.
• Coordinated with cross-functional teams including logistics, merchandising,
and supply chain, to ensure product availability and smooth in-store operations.
• Monitored sales performance and store-level KPIs, identifying gaps and
implementing corrective actions to improve productivity and efficiency.
• Strengthened customer experience at store level, ensuring high-quality service
delivery and brand consistency across all retail touchpoints.
• Supported regional retail planning and execution, contributing to business
continuity, operational improvements, and franchise growth initiatives.

Company industry:
Telecommunications

Regional Retail Operations Manager

April 2012 - July 2015

Furniture Own Concept MOOD

Dubai, United Arab Emirates

April 2012 - July 2015

Regional Retail Operations Manager for 3+ years at Azadea Group, leading multi
country retail operations, P&L management, and store performance across UAE,
Qatar, and Egypt. Expertise in retail operations, profitability growth, KPI
management, and operational efficiency.
Core
• Managed full operational and P&L performance across 6 retail stores in UAE,
Qatar, and Egypt, delivering 25% revenue growth and 10% profit increase.
• Led end-to-end retail operations, improving operational efficiency, customer
experience, and compliance with brand standards.
• Optimized inventory, supply chain, and loss prevention processes, reducing
shrinkage by 15% and improving stock turnover by 15%.
• Improved store productivity by 20% through KPI management, performance
monitoring, and operational process enhancements.
• Established KPI dashboards, forecasting, and financial review systems to
support strategic planning and business decision-making.
• Led operational setup for 3 new store openings, ensuring readiness, brand
consistency, and business compliance.
Maintained 95% customer satisfaction by driving customer-focused operations
and mentoring high-performing retail teams.

Company industry:
Retail & Wholesale
Job role:
Management

Brand Manager - Furniture Own Concept MOOD

July 2008 - April 2012

Azdea

Dubai, United Arab Emirates

July 2008 - April 2012

• Managed daily brand and retail operations to ensure consistent execution of
commercial and customer service.
• Monitored sales performance, product movement, and market trends to
support business growth and merchandising decisions.
• Coordinated with merchandising, and store teams to maintain product
availability and optimize inventory.
• Supported marketing and promotional campaigns to strengthen brand visibility
and customer engagement.
• Maintained strong visual merchandising and in-store presentation standards
aligned with brand identity and customer expectations.
• Tracked sales KPIs, preparing performance reports and recommendations for
management review.
• Developed store teams, improving service quality, team collaboration, and
operational performance.

Company industry:
Retail & Wholesale

Operations Manager

April 2001 - June 2008

Cinmar Lighting Systems,

Dubai, United Arab Emirates

April 2001 - June 2008

Core
• Increased annual sales revenue from AED 10M to AED 30M by implementing
targeted marketing strategies and business growth initiatives.
• Achieved profit margin objectives through effective execution of strategic
operational plans within the UAE market.
• Strengthened company visibility and business presence by building strong
relationships with clients, vendors, and government stakeholders.
• Led marketing and sales operations, establishing performance targets and
monitoring team execution to ensure commercial success.
• Organized exhibitions, product launches, and presentations, utilizing market insights
and sales analysis to support business expansion.
• Managed and evaluated team performance, ensuring operational alignment with
organizational goals and performance standards.
• Oversaw annual procurement activities worth AED 30M, optimizing sourcing
strategies for cost efficiency, quality assurance, and supplier performance.

Company industry:
Other Business Support Services
Job role:
Management

General Accountant

January 1999 - March 2001

Arman Building and Construction Co.,

Dubai, United Arab Emirates

January 1999 - March 2001

• Managed daily accounting operations, including bookkeeping, journal entries, and
financial record maintenance.
• Prepared financial statements and reports to support accurate business tracking and
decision-making.
• Maintained general ledger and reconciled accounts, ensuring accuracy and
compliance with financial standards.
• Assisted in budgeting and expense tracking, supporting cost control within
construction projects.
• Monitored payables and receivables, ensuring timely processing and financial
discipline.
• Coordinated with internal teams for financial documentation, ensuring smooth
accounting workflows.

Company industry:
Construction & Building
Job role:
Accounting and Auditing

Education

University of Leicester

July 2012

July 2012

Master's degree, Administration And Business Administration

United Kingdom

Beirut Arab University

June 1998

June 1998

Bachelor's degree, Accounting

Lebanon

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS TRANSFORMATION
Intermediate
BUSINESS TRANSFORMATION
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate

Languages

Arabic
Beginner
English
Beginner

Training and Certifications

Certifications
Analyze Markets: Growth, Trends, and Opportunity
Certified in Bold Leadership and Performance Coaching

Hobbies

  • Reading, Hiking and Skiing.