Account & Business Development Manager
LAMARQ International
مجموع سنوات الخبرة :15 years, 4 أشهر
Clients served with excellence: Food Factory (Ole Bakeries) - Arafa (Halawa - Tahini - Molasses) - ElArosa Tea - MIFAD -
Harvest Foods - Sunbulah Group.
• Develop profitable new businesses over the Middle East with a particular focus on Egypt to guarantee Client Satisfaction as well as Business Profitability through Project Management.
• Manage clients, schedules and deliverables in close coordination with the creative and art department team as well as 3rd party suppliers or partners.
• Research and study client’s business/industry to assess brand performance, provide competitive analysis and define consumer behavior to integrate the most effective branding and packaging strategy.
• Keep abreast of current industry trends and issues affecting client’s business.
• Organize and lead project meetings with Clients and the agency’s team when launching projects.
• Prepare Creative & Artistic briefs.
• Set-up and monitor project milestones, deliverables and schedule timeline.
• Oversee projects budgets, cost estimates and resource allocation.
• Prepare weekly and monthly reports including projects status reports, payables and receivables.
• Organize and animate internal weekly meetings related to projects on hand.
• Prepare Proposals, Quotations, and Contracts.
• Assist the CEO in Business Development.
• English to Arabic translation, copywriting and proofreading all Marketing collaterals and packaging artworks.
• A Start-up Marketing Consultancy & Branding agency; to leverage the core marketing competencies based on proper research/studies to fulfill our clients’ business needs.
• Managed the clients with the account handling team, and operated as the lead point of contact for all issues related to client management.
• Research and studied clients’ business/industry to assess brand performance, provide competitive analysis and define consumer behavior to integrate the most effective marketing strategies and solutions.
• Analyzed clients’ briefs to facilitate work process and assign tasks to the concerned departments accordingly.
• Conducted regular brainstorming sessions with the agency’s team or with the client to generate creative outputs based on the client’s brief and communications strategy.
• Developed and monitored the implementation of all marketing plans- including ATL&BTL campaigns, Activations, Events, Digital marketing, and PR according to the client’s objectives and expectations.
• Ensure the key milestones and projects are on track, within the set timeline, and on budget.
• Managed the agency’s external suppliers to guarantee the work is implemented on time and meeting the desired quality standard, such as Media agencies, Photographers, Printing and Production contractors, etc..
• Built & led the agency's team (Client service department, Art department, Digital marketing department).
• Established the Digital Marketing Department to develop and implement the full digital marketing mix, content creation and social media management.
Clients served with excellence:
Mangroovy ElGouna - Wadi Degla Development - I Home (Real Estate Development) - Allianz Insurance -Les Dames Pastries - Dibaj Luxurious Fabrics - Lite Bite - Smiley’s Grill - Fagnoon Arts & Crafts - El Sewedy Technical Academy - Teela Cottons - Ozey food - Gawad Mixers - CosmoDental Center.
• Participated in the startup of Royal's marketing department.
• Planned and implemented the annual marketing and communications plan of Royal’s brand portfolio.
• Worked closely with the Sales and Trade Marketing team to plan the sales forecast, consumer promotion calendar, and trade activities.
• Contributed in category development, pricing, and trade promotions.
• Conducted Qualitative market research to evaluate brand performance against competitors and identify growth opportunities and key issues.
• Worked in collaboration with the Export department to support Royals' distributors in GCC region and provide them with all the marketing tools to ensure effective performance of Royal among the competition, conducted market visits and managed GCC region exhibitions such as Gulf Food.
• Managed and monitored external vendors and agency partners (Advertising - Social media - Printing - Market research - Media - Events)
• Developed and implemented the rollout plan for Relax Herbal Tea.
• Managed Royal’s rebranding and packaging revamp project.
• Managed local and international exhibitions from the initiation phase to implementation.
• Coached and mentored the Assistant Brand Managers.
• Structured the Marketing Communications department.
• Launched Beko in Egypt & working with the start-up team across all functions in Egypt in coordination with Turkey team.
• Developed the most successful launch event for Beko in Egypt with a superior set-up that was the talk of the event.
• Set the marketing communications plan in collaboration with Beko Marketing team in Turkey and in line with Beko’s overall marketing and communications strategy.
• Managed the annual budget for all marketing activities and kept track of expenditure throughout the year.
• Developed and managed a 360 launch campaign for Beko in Egypt which included TVC, Radio, Press, Billboards, POS, Website, Digital, and on ground activities.
• Developed all required creative briefs in order to facilitate communication with assigned agencies.
• Ensured the brand guidelines are consistent across all marketing activities and abide by all internal divisions and 3rd parties.
• Developed all ongoing BTL materials for all Beko product line (Corporate catalogue, Brochures, POS, POP etc.)
• Managed trade activities from initiation phase to implementation in collaboration with the trade marketing team.
• Utilized resources and market knowledge along with own database to identify the best suppliers for all marketing communications and trade marketing activities.
• Participated in setting the long and short term marketing strategy with the top management for all Domty brand portfolio.
• Worked closely with the Sales & Finance team to set the annual consumer promotion calendar, and to develop trade marketing activities to ensure optimum sales performance.
• Studied and analyzed Retail Audit Reports to measure brand performance against competitors and adjust strategies and tactics if necessary.
• Identified growth opportunities for the category by making competitive landscape analysis and monitor consumer behavior
• Managed both qualitative and quantitative research projects and utilized research insights in developing effective marketing strategies.
• Managed budgets for all media and marketing activities.
• Handled all Advertising, Media and PR agencies in order to oversee and monitor campaigns progress.
➢ Main Achievements in Domty
• Launching of the 125gm White Cheese Tetra Pak (Packaging, TVC, Radio, Media planning, Outdoors, POS, and on ground Activities) which resulted in increasing Domty market share and led the Tetra Pak category.
• Launching of both Tetra Pak White Cheese with Thyme and Mint as well as the White Cheese with Olives.
• Revamping Spread Cheese packaging.
• Launching Domty Mozzarella Cheese Mix.
• Launching a new product line (Gebnety) and managed all ATL & BTL campaigns and on ground activation.
Clients served with excellence: Olympic Group (Zanussi, Frigidaire, Ideal Elite, Olympic Electric, OG Corporate),
Nescafé, Bata, Pirelli tires, Tata Motors, Egyptian Food Bank, Domty Cheese, SCIB Paints, Abu Shakra Restaurants, Tank, Dar El Orman Foundation, Kabnoury Kitchens, CIC University, La Poire, Beano's café, Sima, Samir&Ali, Vista Kitchens, Sipes Paints, Bisco Misr.
• An active member of the agency start-up team.
• Operated as the lead point of contact for all account management matters.
• Managed the team members and liaise with other departments to ensure successful campaigns delivery.
• Continuously brainstorm for new campaigns and ideas with team members.
• Managed and mentored the account executives team.
• Worked with the Account Director to manage and maintain clients’ relationship through constant communication,
Problem-solving, and respond to requirements efficiently.
• Handled budgets, managed campaigns cost and invoice clients.
• Managed all deals with the external suppliers to ensure the work is implemented on time and meeting the desired quality standard, such as PR and media agencies, photographers and printing houses.
• Participated actively in all TV production steps such as preparing PPM documents, writing the scene by scene objective documents and led meetings with the production houses.
• Participated as an active member in the concept development and strategic planning of EFB (The Egyptian Food Bank)
• Developed and managed a 360 launch campaign for EFB (The Egyptian Food Bank) one of the biggest NGOs in Egypt.
• Planned and managed 360 campaigns for the following accounts: Zanussi, Olympic Electric, Ideal Elite, Domty cheese, Bata, Tank, Scib paints, Misr elkhear foundation.
• Managed the day-to-day project's management of all marketing & advertising activities.
• Served as a primary point of contact for all marketing projects, Work with the Product Managers to ensure the proper alignment of brand voice, messaging, and visuals throughout the course of creative campaigns.
• Managed of all Advertising, Production, PR and Media agencies ensuring consistency of branding guidelines in all marketing activities.
• Supervised both quantitative and qualitative research to support marketing initiatives and evaluate the effectiveness of any advertising campaign.
• Tabulated and analyzed research data and made recommendations based on research insights.
• Launched the biggest and 1st sales promotion for a home appliance in Egypt (Ideal Zanussi Washing Machine).
• Launched the 1st radio program for a home appliance in Egypt (Ideal Zanussi Washing Machine).
• Handled all ongoing ATL & BTL campaigns and activities for Olympic Electric, Ideal, Ideal Elite, Ideal Zanussi, Ariston, Phillips, Daewoo and Sony
Business Administration