Vice President
Quara Holding
Total des années d'expérience :25 years, 0 Mois
Spearheading end-to-end functions entailing malls leasing, marketing, events, sales operations, contracts & renewals, collections for residential & commercial projects
Acting as Profit Centre Head; enhancing business growth & maximizing profits through the achievements in finance management, internal controls & productivity improvements
Developing strategies for transforming 25 years old real estate major in more modern digital process with automation
Administering P&L delivery through mall mix, customer journey, projects sales admin management, leasing management operations and process as per the local laws
Creating business vision & roadmap for Mall & Villa projects across ME
Conceptualizing competitive business development strategies to develop market share for achievement of revenue & profitability targets and making the business viable for partners by ensuring healthy ROI
Reviewing and customizing the SOPs for sales & operations department
Devising & effectuating go-to-market strategy for introducing products to win mutually beneficial deal; pioneering business development to enhance revenues by identifying market opportunities
Strengthening the new business opportunities channels likewise Ecommerce, Brokerage, Mortgage and Short Lease Villas
• Leading the Omni Channel retail operations of 74 stores in KSA Approximate 650000 sft of Area
• P&L Delivery
Revenue & Growth Objectives
• Retail Process execution, Improvement & audits
• Developing, Mentoring and leading Empowered team
• Leading empowered diverse team of many nationality & culture
• Developing customer experience through high standard retail execution
• Visual merchandising & Retail standards
• Part of the core group to develop the Standard Operating Procedure manual
• Driving across Loss prevention measures
• Sales Per Sft, EBITDA, NPBIT, Revenue per employee
• Merchandise Planning
• Sales Promotion & Event
• Developing Loyalty Business
Business Head -COO - Startup Retail Venture In stealth Mode
(family Occasions & celebrations management solution)
Developing business plan by category
Vendor negotiations & on boarding- 10000 vendors nationally in 6 months
Preparing Margin Delivery Model, Process manuals for vendor boot camp training manual for all vendors
Setting up BPO for back end operations with customer support & service guidelines
Preparing, developing organization structure and setting up customer service policies
Developing Operating & Standard Delivery Model Guidelines
Order Fulfillment process & manuals
Marketing strategy & social media activation for lead generations & order generation
Consultant & Head Operations - Bharat Silks Private Limited
Creating a new apparel high fashion women’s western occasion wear brand for Indian and Asian Market in Bridge to Luxury positioning
Retail Store Identity
Operations SOP
Business plan by distribution channel for Indian & Middle east market
Identifying & setting up retail IT setup
Warehouse & logistics setup
Business development in various retail channels like EBO/MBO/National Chain/ecommerce/marketplace channels
Competition & market survey and audits
Market research and consumer research through focus groups /qualitative and quantitative surveys
Operations-Org Design
Operations Service & Training manuals
INMARK RETAIL PRIVATE LIMITED Bangalore
Bangalore-based Scotts Garments (USD100M apparel exporter) entered into the garment retail market in India, under the name of Inmark Retail Pvt. Ltd.
Head Retail Operations & Projects
Delivered entrepreneur and leadership challenges, led a team of 360 with direct reportees of 28, setup and built the organization, developed the brand, created a strong business model and value addition for customers, stakeholders and team, reported to the CEO and generated INR 50 Cr top line for FY 12-13.
Brand Identity & Store Experience
Developed brand identity and store experience design, crated consumer experience, reviewed plans with one of the global leaders in store design, FITCH
Lead & Managed store Projects roll out & business Development including in KSA(Gulf)
Retail Operations
Steered wide gamut of retail operations, set performance standards and measuring performance for efficient functioning of retail stores
Set clear business objectives, handled P&L responsibility, delivered space productivity, enhanced space efficiency and employee productivity
Retail Marketing
Planned and delivered retail marketing strategies through ATL/BTL activities to leverage brand promotions to drive footfalls into retail stores
Utilized agencies like Lowe Lintas to deliver right brand communication, managed customer acquisition strategy with 7.5% annual budgeted top line parameters
Handled sales promotions as a part of brand building & market development efforts
Customer Acquisition & Retention
Retail Merchandising
Planned category and brand mix, leveraged ERP- Voyager to deliver auto replenishments, base quantities; delivered 80% sell through in back to back 2 seasons of SS-12 and AW-12 with 70% of full price sales
Managed cost & working capital to deliver P&L objectives, implemented plano gram for standardization of look feel and better control on inventory flow
Store Design & Roll-out
Delivered focused visual and brand communication in store and market to deliver enhanced customer experience, merchandise display and communication, space design and space productivity and ensure repeat sales and increase customer footfall
Delivered stores in-line with pre project budgets and capex plan of INR 1500 per sq.ft.; delivered 12 stores with capex plans in FY 12-13
Strategic Planning
Formulated strategies, prepared annual sales budget in line with corporate objective, strategized long-term operational plans to ensure optimum profitability
Set up and headed new units, developed new systems and developed business plans for achieving top &bottom-line profitability
Business Development
Identified suitable location, set up new retail outlets, opened up new markets and strengthened the existing markets and ensured business development
Created long term expansion road map, identified new economy business opportunities of eCommerce and channel sales and selected partners for international operations
Customer Relationship Management
Managed customer centric operations, solved customer complaints, delivered quality service and ensured customer satisfaction
Suggested cost effective product range, maintained relations and secured repeat business; delivered 48% repeat purchase and 3 repeat visits of customers every season for FY 12-13
Team Management
Built, mentored, trained & led field personnel to ensure sales and operational efficiency and created competent people pipeline for new ventures
delivered INR 300Cr top-line and INR 36Cr EBITDA
Increased the Like to Like store YOY by 20% in top-line and 50% in bottom line by managing space productivity, margins and markdowns, private label sales growth
Ensured effective margin delivery through mark down planning and management and private label sales growth of 68%
Managed retail operations, marketing, promotions & merchandising, store design & roll-out, strategic planning, business development, relationship management and team management
Acquired highest private label business growth for 3 years consecutively for Pantaloons Chain
Launched Hyderabad Central mall/Brand Factory Concept for Future Group
Led the South Zone team to deliver 105% EBITDA same store growth in FY 2009-10
Turned around the loss making zone into the strongest EBITA delivering zone for Pantaloons, delivered 100+% growth for consecutive 3 years for Pantaloons South
Delivered 18% sales contribution through 10% space monitoring in central formats by managing Private label sales and space productivity
Turned around non-performing stores; achieved Best Store Award across chain of Pantaloons stores in 2003-2004, 2006-2007, 2007-2008, 2008-2009, 2009-20010 for small & medium size stores in terms of top-line budget vs. actual delivery, same store growth and EBITDA delivery
Expanded zonal contribution to national chain from 9% to 15% trough same store growth, set up of 8 new stores and closing down of 2 non-performing Pantaloons stores
Received various awards for Best SOP Compliance and VM Standards; Best VM Zone and Most Turnaround Zone in process audits for year 2008-09, 2009-2010
Increased 5 visits from 3 annual visits and average purchase per visit of INR 2100 to INR 3600 per customer in Pantaloons South through Loyalty program “Green Card”
Delivered high loyalty base through customer loyalty program, ensured 68% business contribution and improved customer visit frequency from 3 to 5 visits in a year
Achieved 0.30% shrinkage (a record in the organization) at Pantaloons Hyderabad in FY 03-04