Senior Category manager
Urbancompany
Total years of experience :5 years, 3 Months
• Expanded a new category to 6 Tier 1 cities in Just 6 months with a completely new MG Earning model and Higer quality onboarding resulting in higher NPS of 60~65 MoM which is 10-15pp Higher than the category's Current baseline of 45~50 MoM.
• Launched new SKUs in the market, leading to 30% new Demand growth, which led to better efficiency, higher earnings for cleaning professionals, and less churn.
• Expertly creating dashboards to track OKRs using SQL and Excel, enabling data-informed decision-making.
• Managed end-to-end operations for the cleaning category, guiding a team of 12-14 Business Development Associates and 2-3
Category Managers.
• Spearheading partner onboarding in the cleaning category, successfully onboarding 1500+ professionals between June 2022 to Oct
2023, showcasing the ability to effectively manage and scale operations.
• Orchestrating 10+ Mega Supply On-boarding events, attracting a total of 1000+ attendees, demonstrating strong event planning
and execution skills, as well as the ability to attract and engage a large audience.
• Owned metrics across the customer life cycle, driving growth in lead generation, engagement, conversion, and adoption.
• Executed 10+ GTM events with ATL (CLM, SMS, IVR) & BTL campaigns, acquiring 1L+ new users and increasing engagement by
26%, demonstrating the ability to drive user acquisition and engagement through strategic marketing initiatives.
• Closed 100+ MoUs with Indian Colleges to start a DSA learning program for students, driving 3x growth in new users, showcasing
the ability to establish partnerships and develop innovative programs for business growth.
• Led the operation to conduct the CodeChef certification exam smoothly across around 50 centers in more than 30 cities in India.
• Led the campus ambassador Initiative with a team of 30 student ambassadors to promote CCDSA certification Exam.
• Led and mentored a team of 11 Property Managers, driving an end-to-end business for OYO and achieving a revenue of 35 LPM.
• Maintained exceptional customer relations, ensuring a consistently high CSAT score.
• Implemented pivotal policies, planning, and strategies to accomplish both short and long-term goals.
• Orchestrated diverse key activities and events in premium properties to elevate occupancy rates.
• Executed extensive marketing initiatives (ATL/BTL), garnering tenant leads across various platform groups.
• Created an Excel model to assess optimal property pricing for potential deals.
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