Chief transformation officer
Coldwell Banker
Total des années d'expérience :16 years, 2 Mois
• Reset the company vision and growth plans
• Revamped the whole company structure from HR, IT and technology, digital assets and customer facing
Portals
• Developed all handbooks, manuals (HR- Operations - Marketing - Legal - Finance - systems and IT), structure and
support needed to help our franchisees partners to operate
a successful and profitable business
• Revamped our customer journey on our website and mobile app
▪ Accomplishments
• Successful implementation and launch of Sales force as an ERP for our sales workforce
• Successful implementation and launch of Success Factors as an HR system to our whole workforce
• Successful launch of our franchising program which is a leap through after 20 years of operations were
we will expand through our franchises
• Managed and curated the inauguration of the Omnichannel department within MAF Lifestyle.
• Handled the briefing and the selection of the implementation partners for the websites and apps.
• Post launch managed the operation of the websites and apps from online visual merchandizing, product
selection, call center and last mile delivery as well as the financial targets.
• Handled all the negotiations and management of partner marketplaces
▪ Accomplishments
• The successful launch of the three websites and app on time with a best in market customer journey.
• Overachieved the financial target set for the omnichannel department
• Revamped and updated the company’s policies and procedures in line with top 100 companies’ best
practices
• Developed an interactive e-version of the employee handbook for easier access and search
• Managed the briefing and the selection of a new Human resources system, SAP Success factors was
selected
• Managed the implementation of success factors across the 5 business units under Ventures umbrella
operating in
• 10 countries and the migration of the data from the old system to Success factors
• Managed the change management and the training on the new system
▪ Accomplishments
• Digitizing the Human Capital function across Ventures operating units, these changes after their proven
success were replicated and implemented across the other operating companies within Majid Al Futtaim
• Revamping the Human Capital policies and procedures had a positive impact on employees’ moral and
increased their satisfaction rate in the annual employee survey placing MAF Ventures at the forefront of
all MAF operating companies
Managed end to end Human Resources function from budgeting, recruitment, employee relations,
payroll, compensation and benefits, employee satisfaction, succession planning and training
• Managed the Human Resources team operating around the region (10 countries)
▪ Accomplishments
• Successfully managed the launch, recruitment, and expansion of new locations within same operating
countries as well as new countries (went from 4 countries to 10 and from 12 locations to 42)
• Employee satisfaction rate increased by 7 points placing Leisure and Entertainment in the top quartile
Leisure & Entertainment
• Managing company staff, including coordinating, and supporting the recruitment process
• Onboarding newcomers to the company
• Determining suitable salaries and remuneration
• Developing adequate induction and training
• Supporting employee opportunities for professional development
• Managing succession planning of staff
Executive course
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