رشا عزالدين

Responsible for the Holding’s PR, Corporate Communications and CSR strategies and policies, managing the organization’s external communications and media relations, overseeing the Corporate communications team, actively participating in the Holding’s management team, and helping to ensure message discipline and the quality of communications with different stakeholders. Primary responsibilities include: Developing and overseeing the smooth execution of PR, Corporate Communications (including corporate ALT & BLT branding, website management and intranet creation and management) and CSR strategy, policies, budgets & message development for the holding in Cairo and the subsidiaries in Africa & Asia; Managing and ensuring aligned digital, Print & Electronic External Communications; efficient and timely Media relations, Leadership & Management of a multi teams with different strategies, budgets and maturity markets.

Responsible for Planning and executing communications around key audiences and providing timely, quality, consistent and value-added communications services including internal and external communications, media relations and all other communication services. Manage Public Affairs, including handling stakeholder relations, Corporate Responsibility, reputation risks, public policy & advocacy. Manage Corporate Brand as a valuable, global asset including formulating the strategy, designs the Corporate Brand Communications, as well as research, measurement & monitoring of the Corporate Branding.

In charge of all tasks related to the corporate image and identity of Orascom Telecom Holding through proactive and reactive media relations and effective strategic public relations management. Primary Responsibilities includes: Create PR strategies and policies, and manage corporate identity in conjunction with the PR budget. Oversee and supervise all subsidiaries and affiliate companies’ PR strategy and programs. Develop, implement and maintain a consistent and comprehensive communications & public relations plans and programs, both short and long range, to support the objectives of OTH with solid strategy and innovative tactics. Manage various communications channels including media, events, and sponsorships. Analyze and follow up on budget allocations/activity. Develop and maintain strong working relationships with local and international media. Facilitate press interviews, draft press releases, manage editorials in international publications, and other documents, and pitch stories.

Managed all marketing activities, including supervising company’s projects promotional plans, and targeted marketing campaigns. Primary Responsibilities included: Developing marketing and promotional campaign including a suitable media plan in line with the company’s objectives. Managed, along with the company’s creative agency, the design and production of all promotional materials required for the Corporate Identity and the company’s projects. Supervised activities and set schedule for the company’s marketing team including the marketing consultancy agency. Met weekly with the Chief Commercial Officer & Sales Managers to assess progress & coordinate initiatives to encourage sales. Planned events sponsored or organized by Palm Hills Developments. Supervised internal newsletter design & production. Planned, along with the PR agency, the production of regular press releases covering events, projects, promotions, etc. Assisted in marketing research & assessed the best mediums for the promotion of the company and its projects. Effectively managed BTL & ATL campaign budget to ensure all goals are consistently met.

responsibilities include overseeing different aspects of Client Relations scope of work—from identifying core needs, planning and executing events, plans and budgets related to product launches, business development and service upgrading. The position has aided in my knowledge and expertise in the areas of Corporate & Consumer PR, Internal Communications, Event Management, Corporate Social Responsibility, Community Development, Media Relations and Crisis Management.

Supervise and coordinate the work of AmCham 23 Committees (Industry based groups). Responsibilities include: Communication & Government Relations: Develop, maintain and monitor positive relationships with key stakeholders in support of Committees’ communication strategy. Monitor current economic and business affairs to disseminate issues of interest to Committee members. Coordinate the preparation of position papers to be submitted to the relevant officials to reflect private business community’s view on policy and/or legislative issues. Secure, attend & follow-up on high-level government meetings with Committee members. Develop strategic alliances with several governmental authorities. Organize AmCham events in the USA. Organize business missions for AmCham members to the USA . Committees: Assist in defining and creating each Committee’s yearly objective and work plan. Act as a project manager and interface with different Chamber departments on implementing Committees’ different tasks. Prepare and analyze questionnaires and surveys used in different projects. Monitor the operational performance of Committees and prepare necessary progress reports to be presented to the Board of Governors. Responsible for developing and improving existing committee services. Produce an activity report to be published in AmCham’s official magazine, and official web site. Plan and manage logistics - including sponsorship - for committee events (Meetings, Workshops, Seminars, Conferences and Business Missions). Interact externally with AmCham Committee’s strategic partners including: government officials, industry experts, sponsoring companies, and service providers. Provide the Executive Director with Committee performance indicators. Advise Committee Chairperson on short and Long-term goals of Committees. Manage and follow-up on 3 junior staff’s responsibilities covering Committees and Events coordination.

Coordinate and supervise the work of 20 committees (Industry based groups)
Responsibilities include:
§ Assist in defining and creating each Committee’s yearly objectives and work plan
§ Responsible for defining a tactical plan to market the various services delivered by Committees
§ Monitor the operational performance of Committees and prepare necessary monthly progress reports to be presented to the Board of Governors
§ Responsible for developing and improving existing committee services
§ Monitor current economic and business affairs in order to tackle issues of interest in Committee meetings, workshops, seminars or conferences
§ Act as a project manager and interface with different departments concerning implementation of Committees’ different projects
§ Assist in preparing and analyzing questionnaires and surveys used in Committees’ projects
§ Coordinate, with Committee chairpersons, the preparation of position papers to be submitted to the relevant officials to reflect private business community’s view on certain policy and/or legislative issue
§ Produce an activity report to be published in the Business Monthly, AmCham’s official magazine, and in the official web site of AmCham Egypt
§ Act as a liaison between the Board of Governors and the Committee Chairpersons on one hand and between the members and the Committee’s Chairpersons on the other hand
§ Plan and manage logistics for committee events (Meetings, Workshops, Seminars, Conferences and Business Missions)
§ Advertise and market AmCham Committees in different business events
§ Supervise a Committee Liaison in coordinating the work of several Committees
§ Assist in managing 2 special Staff Assistants in preparing AmCham’s major events
§ Secure several high level government meetings
§ Develop strategic alliances with several governmental authorities to work on joint projects
§ Organize business missions for AmCham members to the USA

§ Developed the unit's marketing and promotion campaign
§ Met with clients, evaluated their needs and formatted an action plan
§ Coordinated and organized various training courses delivered at IDSC
§ Acted as a liaison between the Administration and the members of the Unit
§ Assisted in the organization of IDSC conferences
§ Wrote manuals, proposals and reports
§ Prepared Microsoft Office training material used in different courses delivered at IDSC and sold to the Kuwaiti Ministry of Information
§ Designed and developed the layout of all types of publications in both languages, Arabic and English

§ Coordination and implementation of the magazine's marketing and promotion campaign
§ Handling all the distribution operations.