Rashad Abualhayjaa, Regional Projects Sales Manager

Rashad Abualhayjaa

Regional Projects Sales Manager

UGC Jordan (JOTUN & UNIGUARD)

Location
Jordan - Amman
Education
Master's degree, Business Administration
Experience
11 years, 11 Months

Share My Profile

Block User


Work Experience

Total years of experience :11 years, 11 Months

Regional Projects Sales Manager at UGC Jordan (JOTUN & UNIGUARD)
  • Jordan - Amman
  • My current job since August 2023

Key Responsibilities:
• Creating regional sales plans and quotas in alignment with business objectives.
• Supporting Sales Managers with day-to-day sales operation.
• Evaluating sales and individual performances.
• Supervising remotely a team of salespeople and setting profitable goals.
• Forecasting quarterly and annual profits.
• Identifying hiring needs, selecting, and training new salespeople.
• Analyzing regional market trends and discovering new opportunities for growth.
• Suggesting new services and innovative sales techniques to increase customer satisfaction.
Achievements:
• Registered the company as an approved vendor for Neom, Amaala, Red Sea, Qiddiyah, Diriyah Gate Development Authority, Saudi Aramco, Saudi Electricity Company, National Water Company, National Housing Company, and various consultants.
• Developed a solid marketing strategy to penetrate the Saudi Market.
• Built a market share of 5% within 2 quarters in the Saudi Market.
• Created & Implemented a successful business plan.
• Initiated effective partnerships with vendors to maximize sales opportunities.
• Designed and developed additional branding identity including Company Profile, Pre Qualification Document, Templates, and Products Catalogs.

Sales And Business Development Manager at Qatar Alpha Beton Ready Mix WLL
  • Qatar - Doha
  • August 2019 to August 2023

Key Responsibilities:
• Identifying sales opportunities to meet the business plan targets.
• Monitoring weekly sales forecasts to ensure all targets are met.
• Developing sales and business development strategies for annual budgets while undertaking customer buying trends, market conditions, and competitor actions.
• Creating backup strategies to cover any shortfall for the assigned territories.
• Hiring and managing sales staff to fulfill the needs of market expansion objectives.
• Managing a sales team of 10 people to establish sales objectives through forecasting and planning for the expected annual production of their respective territories.
• Working closely with organizational leadership and the board of directors to
strategically affect the operational direction.
• Collaborating with fellow department heads to organize operations and achieve
demanding schedule targets.
Achievements:
• Recreated the company identity by introducing new documentation such as the
company profile, method of statements, customer presentations, etc.
• Registered the company as an approved vendor for QP, QF, Qatari Diar, Supreme
Committee, and various consultants.
• Increased the market share by 15% through 2020 and 11% through 2021.
• Exceeded the annual sales revenue by 21%.
• Created effective partnerships with vendors to maximize sales opportunities.

Business Development & Sales Manager at UNIBETON Ready Mix Concrete
  • Saudi Arabia - Riyadh
  • June 2014 to August 2019

Key Responsibilities:
• Assisting Qatar and KSA sales departments in pursuing valuable business opportunities to generate new business leads.
• Generating sales and business development plans for both regions and facilitating them to the department and country heads.
• Managing all aspects of the sales process, from the initial RFQ through the contract signature.
• Creating and reviewing sales forecasts for KSA and reviewing the sales forecasts for Qatar.
• Creating reports and presentations detailing business development activities.
• Conducting quarterly market surveys and market trend analyses for both regions.
• Applying consultative selling techniques to prospect senior management.
• Developing and implementing favorable pricing structures balancing firm objectives against customer targets.
• Maximizing productivity by keeping detailed records of daily progress and identifying areas for improvement.
Achievements:
• Met the regional business plan targets for 2015 by 110%, 2016 by 105%, 2017 by 103%, 2018 by 105%, and 2019 by 101%.
• Identified the sales territories in Qatar & KSA to meet the sales strategy and increase the market share.
• Increased customer base from 850 to 1700 by employing strategic sales initiatives.
• Improved sales margins by 5.1% in 2015, 3.4% in 2017, and 2.2% in 2019.
• Actively managed more than 120 key clients.
• Secured mega contracts worth $ 180 Mn, namely Al Rayyan Stadium (Qatar), New Doha Port (Qatar), Mega Reservoir in Umm Brekeh (Qatar), Red Line Metro (Qatar), King Salman Marine Complex (KSA), Red Sea Development Project (KSA), South Dhahran Housing Project (KSA), and Metro Line 3 (KSA).

Sr. PMO Civil Engineer at Al-Arrab Contracting Co
  • Saudi Arabia - Riyadh
  • June 2012 to June 2014

Key Responsibilities:
• Carrying out day-day-day site duties accurately and efficiently.
• Working within tight deadlines and a fast-paced atmosphere.
• Leading corrective action plans, procedure development, staff performance reviews, and training programs.
• Setting, enforcing, and optimizing internal policies to maintain responsiveness to demands.
• Estimating quantities and material costs during project planning to support budgeting and costing.
• Monitoring execution of contract work for compliance with design plans and specifications.
• Assessing construction and demolition operations for compliance with safety rules and environmental regulations.
• Preparing and presenting project cost estimates and determining project feasibility studies based on data analysis and recommended improvements.
Achievements:
• Created weekly project reports for key stakeholders, including upper-level management teams, to update them on projects progress and successes.
• Developed business plans and operational strategies for new and existing businesses.
• Allocated resources and kept projects running on time and always within budget.
• Provided project manager with written progress reports and staffing evaluations.
• Tracked 11 construction projects milestones and deliverables.
• Initiated strategic relationships with key clients.
• Secured a key project worth USD 50 Mn.

Education

Master's degree, Business Administration
  • at University of The People
  • June 2023
Bachelor's degree, Civil Engineering
  • at Applied Science University
  • June 2012

Bayt Tests

Business Plans Test
Score 68%

Specialties & Skills

Feasibility Studies
Strategic Sales & Marketing
Business Planning
Building Customer Relations
Business Development Manager
Presentations and Public Speaking
Problem Solving
Relationship Building
Customer Relationship Management (CRM)
Leadership
Reporting Skills
Analytical Thinking
Microsoft Office Suite
Detail-Oriented
marketing management
marketing
operation
PLANNING
BUSINESS DEVELOPMENT
MARKET TREND
SELLING TECHNIQUES
PRESENTATIONS
MARKET SHARE
Time Management
SALES PROCESS
Decision-Making
Excellent Communication
Market Trend Analysis
Sales & Business Development
Business Objective Analysis
Marketing Strategy Development
Market Research
AutoCAD 2D
Proposal Development
Negotiating Skills
Photoshop/Illustrator
marketing strategy
marketing mix
digital marketing
sales coordination
procurement
negotiation
key account management

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Saudi Council of Engineers Membership Certificate (Certificate)
Date Attended:
June 2012
Jordanian Engineers Association Membership Certificate (Certificate)
Date Attended:
June 2012
2D AutoCAD (R2010) (Training)
Training Institute:
Jordanian Engineers Association
Date Attended:
December 2011
Duration:
30 hours
Application of Software Analysis & Design of High Rise Buildings (ETABS) (Training)
Training Institute:
Jordanian Engineers Association
Date Attended:
December 2011
Duration:
27 hours
Quantity Surveying (Training)
Training Institute:
Jordanian Engineers Association
Date Attended:
March 2012
Duration:
30 hours
Primavera III (First Level) (Training)
Training Institute:
Jordanian Engineers Association
Date Attended:
November 2011
Duration:
18 hours
Computer Aided Structural Design Using (PROKON 2007) (Training)
Training Institute:
Jordanian Engineers Association
Date Attended:
November 2011
Duration:
27 hours
PMP Training Course (Training)
Training Institute:
Professional Sky Training Center
Date Attended:
September 2014
Duration:
35 hours
KPI Essentials (Training)
Training Institute:
The KPI Institute
Date Attended:
December 2018
Duration:
18 hours