Rashed Bin Ashraf, ASSOCIATE MANAGER, BRAND & COMMUNICATIONS AND CORPORATE AFFAIRS

Rashed Bin Ashraf

ASSOCIATE MANAGER, BRAND & COMMUNICATIONS AND CORPORATE AFFAIRS

City Bank PLC.

Location
Bangladesh - Dhaka
Education
Bachelor's degree, BBA, FINANCE
Experience
0 years, 5 Months

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Work Experience

Total years of experience :0 years, 5 Months

ASSOCIATE MANAGER, BRAND & COMMUNICATIONS AND CORPORATE AFFAIRS at City Bank PLC.
  • Bangladesh
  • My current job since December 2023

Strategic digital project management and customer lifecycle marketing Implementation of digital transformation in the banking system and key communications
Developing brand persona and ensuring presence in communication channels
Forecasting and planning of brand budget and utilization
Ensuring positive atmosphere in socials of the brand

Achievement
Launched wearable NFC payment chip CityGo.
Launched Offshore Banking, Bancassurance and Universal Pension Scheme

Education

Bachelor's degree, BBA, FINANCE
  • at BRAC University
  • January 2018

Specialties & Skills

Digital Marketing
Media Buying
Strategic Marketing
Media Planning

Social Profiles

Personal Website
Personal Website

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Languages

English
Expert

Hobbies

  • Traveling