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راشد مارك, Senior Regional Marketing Executive

راشد مارك

Senior Regional Marketing Executive·Damac Properties

الإمارات العربية المتحدة

بكالوريوس,

الخبرة العملية

مجموع سنوات الخبرة: 20 سنوات, 0 أشهر

Senior Regional Marketing Executive

مارس 2013 - حتى الآن

Damac Properties

دبي، الإمارات العربية المتحدة

مارس 2013 - حتى الآن

Strategic planning:
• Analyze new marketing opportunities in line with brands strategy
• Managing budgets to ensure compliance with approved budgets
• Ensure correct brand positioning across all the marketing activities

Projects launch: Creative and Media execution
• Developing communicational briefs to agencies/internal graphic designers
• Developing communicational briefs to media buying agencies
• Reviewing and finalizing artworks for Press, online & brochures.
• Reviewing and finalizing media plans (Print, Online, TV, Radio, Outdoor..etc)
• Managing multi-media projects (developing TVC, sales video’s etc)
• Timely implementation & execution of the approved media plans
• Preparing post event/ campaign reports for evaluation


International roadshows:Event management, Creative and Media executions
• Liaising with events team on running international roadshows & events
• Planning, implementing and monitoring Media plans for the roadshows
• Coordinating for venue branding and venue activation

مجال الشركة:
العقارات
الدور الوظيفي:
التسويق والعلاقات العامة

Regional Marketing Executive

فبراير 2012 - فبراير 2013

M.H. Alshaya Co. (Victoria’s Secret)

دبي، الإمارات العربية المتحدة

فبراير 2012 - فبراير 2013

Assist with strategic planning:
• Support in developing the annual marketing plan
• Ensure brand proposition in Alshaya is integrated into all marketing activity, as defined by host brand
• Collect performance information against set targets/measures for all marketing
• Analyze new marketing opportunities
• Maintaining Budgets VS Spent tracking sheet
• Preparing annual budgets forecast
Responsible for analyzing market research, insight and database:
• Collect and maintain library of consumer, market and competitor insights
• Analyze store and Customer Care issues to support line manager
• Provide appropriate insight and performance reporting to line manager
• Support programs for driving acquisition of customer names
• Action database driven marketing activity (SMS, VIP Invitations) as per marketing plan
Responsible for artwork development, advertising, promotions, catalogues and magazines:
• Help calendarise the Annual Brand Marketing and Promotional Plan (launches, new season, brand building, sales, etc)
• Highlight deviations from agreed plan
• Liaise with CMD on the development and production of ATL and BTL materials
• Ensure all content is aligned with Alshaya content guidelines
• Work with operations and CMD team to drive sales license process
• Implement promotions as per plan or line manager directions
• Assess quality of marketing materials
• Ensure all marketing spend is approved as per LOA and captured on Oracle (via CMD )
Support media mix:
• Development in preparation of the brand’s annual advertising media mix (print, radio, online, In-store, Events)
• Monitor/review campaign delivery - feedback any discrepancy to Line Manager and CMD
Support partnership & events
• Identify events in support of brand's marketing objectives (i.e. fashion show).
• Work with external suppliers where required to ensure events are of appropriate quality
• Work with CMD and malls to optimize in-mall presence and promotions.
Support media relations/social media initiatives:
• Support the creation of the Annual PR Plan (media, social media, CSR) as part of overall marketing plan.
•Co-ordinate with host brand/agency to obtain editorial content press in line with brand/Alshaya guidelines
• Contribute brand copy to corporate press releases or website
• Prepare analysis of media coverage (traditional and online)

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Executive

أكتوبر 2009 - يناير 2012

Emaar Retail (Emaar Malls Group)

دبي، الإمارات العربية المتحدة

أكتوبر 2009 - يناير 2012

• Brand management: Looking after brand positioning and brand visibility
• Liaison with PR agency: Ensuring the company's corporate message, product and services are in line with the company’s KPI.
• Artwork production: Coordinate with the advertising agency and in house graphic designer for all marketing collaterals
• BTL production: Proof reading for English & Arabic & coordinating with printing houses
• Marketing promotions: Initiate, execute, monitor and evaluate various marketing promotions
• Cost Management: To ensure a healthy P&L in the budget against actual costs.
• Web content Management, online social channels and HTML campaigns: To ensure contents are updated weekly.
• Sales: To ensure targets are achieved through corporate & media sales
• Liaison with government bodies: Liaise with Dubai Municipality, Dubai Economic Department & Dubai Police for permit requirements

مجال الشركة:
الترفيه
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Executive

يونيو 2006 - سبتمبر 2009

The Millionaire Co. - A Concept Group Company

دبي، الإمارات العربية المتحدة

يونيو 2006 - سبتمبر 2009

• Brand Management. Looking after brand positioning and brand visibility.
• Liaison with advertising agency. Briefing, proof reading and finalizing layouts/campaigns with the line manager.
• Web content management: Maintaining websites content up to date with the relevant information.
• Liaison with PR agency. Briefing on the upcoming promotions / initiatives to reach mass audience.
• Coordinating with sales department. Briefing on new promotions and analyzing customers response/feedback.
• Marketing research. Undertaking marketing research and preparing research report.
• Optimizing marketing methods. Conducting direct marketing activities.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Ajman University of Science & Technology

يناير 2008

يناير 2008

بكالوريوس،

الإمارات العربية المتحدة

Bachelor of Business Administration Ajman University of Science and Technology, Ajman, UAE. Major: Marketing AGPA: 3.84 (Excellence)

Skills

Commercial Skills
Expert
Commercial Skills
Expert
Planing
Expert
Planing
Expert
Creativity
Expert
Creativity
Expert
Launch Of New Products
Expert
Launch Of New Products
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Content Management System
Intermediate
Content Management System
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Statistical Package for the Social Sciences (SPSS)
Intermediate
Statistical Package for the Social Sciences (SPSS)
Intermediate
Commercial Skills
Expert
Commercial Skills
Expert
Planing
Expert
Planing
Expert
Creativity
Expert
Creativity
Expert
Launch Of New Products
Expert
Launch Of New Products
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert

اللغات

الانجليزية

متمرّس

العربية

متمرّس

الروسية

متمرّس