راشد Pasha

April 2013 Gr8 Services - JLT Dubai/UAE
-To date Director - Marketing and Business Development (ME)
✓ Spearheading the marketing and business development divisions for a diverse portfolio of clients belonging to automotive, hospitality, trading and service industry.
✓ Developing solutions for digital marketing, corporate events, Ad campaigns, PR and in-store communication.
✓ Leading a cross-functional team to create impactful messaging, demand-generation programs and sales tools.
✓ Strategic planning and execution for generating sales using the latest internet tools like Google advertising, Facebook, Instagram, WhatsAp, Linkedin and YouTube to engage target consumers for brands.
✓ Executing SMS and E-Mail campaigns to generate leads and nurture the potential consumers using CRM tools.

April 2005 Kodak (NearEast) Inc. Dubai/ UAE
- To Mar 2013 Marketing Manager (MENA region)
✓ Brand guardian and overlooking the complete Kodak Advertising, PR, B2C & B2B trade marketing functions of partners/distributors across the Middle East, Africa and Turkey.
✓ Working very closely with a team of business dev. managers and supporting their efforts with aggressive strategic and promo plans to penetrate and grow key markets.
✓ Developing complete calendar of ATL and BTL activities for key accounts especially for core countries like Turkey, KSA, South Africa and other key markets for Kodak's digital portfolio of cameras, digital frames, pocket video cams and accessories like batteries, chargers etc. Also supporting the Kodak photo retail channel of over 1500 photo labs and the Kodak commercial portfolio for the printing industry.
✓ In depth understanding of channel marketing, mass, hyper markets and retail stores.
✓ Conducting research and analysing market information in order to determine consumer behaviour, product introductions and best in class retail executions.
✓ Preparing and implementing marketing plans to attain higher profit margins and increase market share by key accounts, segment & by product category.
✓ Empower partners to independently run campaigns and promotions with key accounts. Developed on-line marcom asset resource with ready to use solutions, helping partners to react to competition campaigns instantly.
✓ Overlooking social media marketing initiatives on facebook, twitter, youtube and viral marketing to target the youth and establish an interactive dialogue with consumers.
✓ Control and monitoring of advertising budgets across countries and ensuring that Coop budgets are efficiently shared between partners.
✓ Event/Trade show participation and organized annual distributor conferences in Turkey, Mauritius, South Africa, Lebanon and Dubai.
✓ Introduced innovative bundling promotions that were an industry first and became an industry standard in ME.
✓ Recognised by Kodak worldwide for executing the biggest cross promotion deal with Nestle.
✓ Contributed in making Kodak reach the top 3-4 position in digital camera sales in UAE, Egypt, Saudi Arabia, Poland and South Africa.

Oct - 2003 SUZUKI - Al Rostamani Trading Dubai / UAE
Mar. - 2005 Marketing Manager (UAE)
✓ Directly responsible re-launching the Suzuki brand in UAE and making it a success within just two years.
✓ Developing complete marketing plans for an impactful entry in a highly competitive auto industry and significantly increasing market share in key segments.
✓ Implementing the corporate brand identity across all seven showrooms and introducing the retail service standards to sales force with tremendous success.
✓ Solely developed and ran award winning tactical promotions like 'Suzuki breathless challenge' that won the Dubai Shopping Festival 2004 award for Most Innovative promotion amongst all city-wide promotions.
✓ Overlooked complete PR and on-line marketing activities for Suzuki.

Feb- 1997 NISSAN - Arabian Automobiles Co. Dubai / UAE
Sep. - 2003 Brand Manager ( UAE)
✓ Responsible for introducing the new Brand identity for Nissan across all showrooms and channels. Recognised by Nissan CEO for exceptional work.
✓ Event manager for Motor shows and Al Rostamani Group corporate events.
✓ Assisting the marketing manager and responsible for all BTL activities and in-s/room communication.