Rassin Kalaji

1 - Specify new objectives to develop the factory depending on competition variables and local - external market gap.that aiming to developing results of business through the accomplish and direct supervising on renew and develop existing products and adding new products to achieve marketing and sales supporting for products line which contribute to the targeting of new markets and new selling outlets like transportation companies. also depending on products development by increasing products quality specifications and activate products quality control and quality assurance systems, and supporting products with quality certificates from accredited and advanced centers to confirm to customers the reliability and high quality for products.
2 - Restructure of factory management sections through describing the targets, duties, limits of responsibilities and the work required for each employee. and evaluate employees according to proper achievement from required targets, also specifying steps of works sequence between managements sections.
3 - Determine the strategy of developing works performance in each management section and supervision of implementation by joint job with the management section team. starting with the study develop production section by developing production line that meets factory aspirations and objectives. and study to add a new production line to enable and meet the implementation of marketing plans in adding new products. and continuous supervision on the optimal sources of raw materials to reduce the costs.
4 - Define and manage marketing and sales strategies and contribute to implementation of annual deals and supply contracts with customers, products pricing and oversee customers balances and expanding business by direct export to Egypt, Sudan, Jordan, Iraq and Emirates.

1- Planning management structure of the company and identifying jobs descriptions for each employee by determining job duties and responsibilities.
2- Identifying the operations management system between the administrative departments that specifies work sequence and work steps for each employee and section. In addition to developing a system for follow and controlling over the processing of customers orders and delivery section. also, adding the administrative and field employees which are needed to run daily operations efficiently within the budget.
3- Defining company marketing strategies both online and offline marketing plans, and specifying market segmentation and developing policies and targets to increase business for each segment, and developing customer loyalty and brand building policy.
4- Expand the number of company website subscribers and increase popularity and target niche customers to build clients relationships more effectively which allow for greater profits.
5- Planning and implementing weekly and monthly promotion strategies and seasonal events.Through selecting diverse and evolving set of internet digital techniques (visual, written content) by social media, emails, online video… to deliver key messages to targeted customers.
6- Accomplish a new Offline Marketing Section running beside Online Marketing through market field for targeting Business Trade Section (B2B) in Hotels, Restaurants, Coffee Shops (horeca). And employing field salesman team, putting and following daily, weekly, monthly plans, selecting and adding products that contribute to the development company positioning and profits.

1 - Continuous development products line with developing products quality, packing, designs to improve brand name, loyalty and image. and adding new products contribute to maximize profitability and achieve more support to marketing and sales of factory products, depending on marketing research to identify market gap.
and identify the annual target quantity for each product under the annual factory plan, to enable production management and purchase management for arranging their annual plans.
2 - pricing of new products by adopting the pricing strategy according to the great profitability, through the implementing optimal pricing mix policy which move on quantitative, production capacity, achieve positive brand name image, market segment and customers targeted.
Determine credits, collections and discounts policies in coordination with the financial department, and direct supervision on total credits volume, customer credit limit and delay balances and sales returns. and achieve balance in pricing across distribution channels.
3 - Develop annual promotion strategies and employ them in achieving marketing objectives, sales development, positive image and brand name, loyalty and customer relationship and increase market share. as well as select and employ medical representatives staff and specify objectives and weekly, monthly, quarterly plans.for direct visits scientific promotion to the targeting doctors like Dentists, Derma doctors.
4 - Adopt a distribution strategy which achieves optimal coverage and availability products in targeted outlets sales, and maintain continuation on that effectively through planning daily, weekly, monthly sales team visits programs till to achieve planned sales goals. as well as planning and developing the annual business of key accounts customers specially group pharmacy and senior wholesalers clients.
Specify annual products sales targets (quantities-values) and specify targets for sales areas, branches and salesman, and follow up the achievement of these targets.in addition to select and employ experts sales area manager, sales supervisors and salesman . and specify sales areas, number of customers area and area targets for each salesman, and number of sales team and medical representatives who ensure optimal coverage and follow up sales, collections and scientific promotion to all targeted and prospective customers. Also the direct working to developing export markets especially Jordan, Kuwait, Sudan, Yemen, Egypt, Emirate.