Marketing Research Analyst
Al Ahli Holding Group
Total des années d'expérience :10 years, 8 Mois
Marketing research and analysis for different subsidiaries of the holding that includes 20 companies in different industries such as Entertainment, Manufacturing, Trading & Distribution, Shopping Malls, petrochemicals, construction and investment.
* External and internal marketing analysis
* Market research
* email campaigns
* Pre-sales planning & implementation
* Marketing strategizing
* Customer retention strategizing
* Promotions
*Social Media Marketing
*Digital Marketing
Align all the strategic goals with the company results, by using strategic methods, research market and benchmarking in the main work activities. "Total alignment"
Responsibilities
• Follow up structuring of strategic initiatives and projects.
• Make strategic reports through QlikView (Business Intelligence)
• Weekly reports and meetings with the operations team, monitoring the quality and the production of the palm oil.
EAE’s Master in Marketing & Sales in Madrid-Spain. a) Understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy. b) Controlling the techniques to obtain information and developing this into a Marketing and Competitive Intelligence Information System. c) Developing the skills necessary to identify opportunities, threats and changes to the company’s competitive environment and adapting the company’s strategy according to possible scenarios. d) Controlling the bases of the different marketing mix policies at the company. Achievements: Marketing plan- Crepes & Waffles. Business Game- participate in a business airlines simulator being CEO of the company, taking strategic decisions in marketing, operations, routes, human resources, obtaining benefits for 11 quarters