RAUSHAN MISHRA

Product Manager at RIL Group

• India - Navi Mumbai
• October 2017 to May 2020

End-to-end responsibility of Jio Experience Platform, comprising of Adobe Audience Manager, Adobe Analytics Platform and Targeting Systems for Personalization & A/B experimentations and on-premise Digital Asset Management solution
•Enabling and monitoring various Jio Businesses with their customer Analytics capabilities and data tag management, delivering complete online-offline customer journey
•Responsible for defining new customer attributes and creating target customer segments based on various cross-functional use cases, coming from RIL-Business Units
•Provisioning personalization and In-the-app targeting capabilities along with A/B experimentation for JioMedia Apps and Mobility Apps and website
•Provisioned Digital Asset Management tool and enforcing its usage across Reliance Business Units for managing purchased and copyrighted creative assets and enforcing brand
Achievements
•Defined and captured 1700 customer attributes within Adobe Analytics and Adobe Audience Manager for 350 million Jio users by stitching their online behavior at multiple Jio touch-points with data-points imported from CRM system, DPI data and CLI data
•Executed upsell use cases for SIM-Usage & Recharge, thereby, decreasing recharge cycle gap from 7 days to 5 days
•Optimize Lead Management System on MyJio App and Jio.com and increased the lead capture from 18k per week to 90k per week
•Created and provided 100s of curated customer segments for cross-sell use cases of JioMart, JioFiber, Ajio, JioEngage and JioMedia Apps through Adobe Audience Manager
•Increased the efficiency of day-to-day tasks of for JioMart Category team (starting from photoshoots to sending final assets to CMS) from daily throughput of 700 images to 1500
•Enabled Adobe Analytics in Jio.com, MyJio, JioCinema, JioNews and JioSetTopBox
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