Head
Lenovo Indi
Total years of experience :24 years, 5 Months
West & East India (General & Organised Retail - Smartphone’s)
Lenovo is one of the world's leading personal technology companies, producing innovative PCs and mobile internet devices. A global Fortune 500 company, Lenovo is the world's largest PC vendor and fourth largest Smartphone Company.
•Driving a business of 600cr per annum ( US $ 90M )
•Responsible for Smartphone business sales thru General & organised Retail in the West
•Design “GO TO MARKET” strategy in the region
•Drive business thru the National Distributors and & ensure ground level execution
•Conceptualize & execute the ground level marketing initiatives in the region
•Manage organised retail stores relationships effective Account & Channel Management
•Competition mapping & strategizing for counter shares within stores
•Man management & team building
West
Sony Mobile Communications is a wholly owned subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.
•Driving Smartphone business thru all sales verticals in the region ( Multi brand Retail, Large format stores & Brand stores )
•Achievement of Value business & driving Value market shares in the region
•Productivity monitoring & enhancement at all levels
•Ensuring execution of business strategies at ground level.
•Resource optimisation & ensuring smooth functioning of the business
Joined as Zonal Manager for Gujarat, MP & CG - Based at Ahmedabad,
Elevated as Product Group Head (GSM) - South & West India - Based at Mumbai,
Elevated again as Regional Head - South India - Based at Bangalore
•Channel Optimisation - Ensuring consistent Sales & Channel expansion & extraction.
•Ensuring improvement in market share month on month.
•Driving a team of 7 Branch Mangers with their respective Teams of 25 Area managers & 7 Marketing Managers
•Inventory Management & Forecasting sales of new handsets to be launched.
•Keeping the management update about competition / giving suggestions & designing strategies to increase the market share in a dynamic business environment
Handset Bundling & Fixed Wireless
At Joining - Handling FWP (Fixed Wireless Phone) business (post paid & pre-paid) in the territory (especially in the rural markets), with a profound focus on the prepaid business.
•Set up just-in-time sales & distribution system (pre & post paid).
•Ensure proper Distribution of prepaid, with a focus on rural markets.
•Review sales plan - including channel & direct sales target, cost budgets & profitability.
Later: - Took additionally responsibility from April 07 for Handset bundling business.
•Assessing the market size and share, sales potential and create effective channels of distribution to meet short term and medium term goals for bundled handsets such as Motorola, Sony, LG, Haier & Samsung & Nokia
•Includes managing super distributors, distributors & the retail market & ensuring proper distribution.
•Managing business growth (sales & revenue) with effective utilization of resources
Business Associate Channel)
•Management and training of Senior Sales Executives & successful sourcing and setting up of franchisee outlets in the territory assigned. ( Idea & “U” outlets)
•Making sales calls on major and corporate accounts with proposals, presentations and on-going client management relations.
•Maintaining account control to maximise on sales opportunities while minimising channel conflicts & strengthening the channels for higher performance month on month basis.
Jayanti Business Machines Limited - Mumbai Aug. ’94 - Jan. ‘98
Ahmedabad
•Direct Sales to institutional & corporate customers
•Handling channel sales, later thru a team of associates