Sr. Manager Sales & Marketing
Avinja Biotechnologies pvt ltd
مجموع سنوات الخبرة :22 years, 3 أشهر
Spearheaded the formulation of comprehensive sales plans and goals while analyzing market trends and conducting in-depth sales data analysis.
Successfully devised and executed Sales & Marketing strategies that were in line with the dynamic market landscape, providing valuable recommendations to both the marketing and sales teams.
Achieved a remarkable 20% Year-Over-Year (YOY) growth in the third quarter of 2022, showcasing a strong ability to drive business expansion and achieve ambitious targets.
Effectively led the launch of diversified product lines including Health Care, Personal Care, Bio-fertilizers, and Pesticides, contributing to the company's market diversification and growth
Enhanced the growth of production volume of the brand Nature Fresh from 10 mt to 500 mt within 6 months in 2018 & thus, generated additional business of Rs. 5 crores per month.
•Increased the sales by 400 mt per month by introducing new business development strategy in South & Central Karnataka which gave 30% incremental volume.
•Recognised for achieving the highest ever number in distribution parameters bettering benchmarked state in India.
•Launched Nature Fresh oil brand in Kerala with one distributor & scaled the business up tp 350 mt within 4 months.
Boosted the retail base from 25000 to 53000 in a span of 8 months by implementation of strategic sales initiatives & thereby crossed 1 lakh+ outlets in the region.
•Increased the sales of oils from 150 mt to 1300 mt per month & vanaspati (dalda) from 800 mt to 1200 mt per month by using innovative & trade marketing strategies from market to the outlet level.
•Achieved target of 2000MT in 9 months against plan of 12 months.
•Grew the turnover from Rs. 200 cores to Rs. 350 crores in a window of 2 years resulting in 20 crores PAV.
Recognized as the best zone title in 2012 for sales- 'Best Sales & After Sales Team.'
•Successfully launched Lavita Water Purifiers & devised competitive strategies to improve product awareness, & enhanced business growth.
•Established the South zone as the most consistent zone by sustaining the business of 2500 units per month.
•Tracked & countered competition by leading the entire process of activities including market surveys, testing, distribution, pre & post-launch activities during product launches.
Accelerated the turnover from Rs. 40 crores to Rs. 100 crores within 2 years & appointed 50 redistribution stockists.
Benchmarked growth of over 17% in tobacco resulting in an additional turnover of Rs. 1.1 crores for the section.
Strategically identified & developed a programme to open 2 emerging trade channels education & cyber cafes.
MBA - Marketing
لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.