رافي براساد

Lead the complete commercial lifecycle from customer enquiry, quotation, procurement, pricing,
order confirmation, dispatch planning, invoicing, and payment realisation.
Develop new business opportunities by identifying customers and suppliers through IndiaMART,
industrial directories, trade exhibitions, Google research, and professional networking.
Negotiate commercial agreements, pricing, payment terms, and procurement strategies with
customers, manufacturers, and suppliers while protecting business margins and strengthening long
term relationships.
Evaluate suppliers based on commercial competitiveness, product quality, delivery capability, pricing,
and business reliability.
Monitor market trends and price movements to optimise procurement decisions and minimise
commercial risk.
Coordinate transporter selection, freight negotiations, transit insurance, dispatch planning, and
delivery schedules to ensure timely and cost-effective execution.
Prepare commercially competitive quotations, purchase orders, invoices, e-Way Bills, Certificates of
Analysis (COA), and statutory documentation while ensuring compliance and operational accuracy.
Manage receivables, payment follow-ups, cheque bounce recovery, account reconciliation support,
and customer relationship management.
Collaborate with finance, customers, suppliers, transport partners, and business leadership to ensure
seamless commercial execution and customer satisfaction.
Act as the primary point of contact for customers, independently managing day-to-day commercial
decisions and operational coordination.

Conducted Training Needs Analysis (TNA) to identify capability gaps and recommend appropriate
learning interventions.
Designed and delivered training programmes covering Product Knowledge, Sales Techniques,
Customer Service, Communication Skills, POSH Compliance, Process Updates, and Operational
Best Practices.
Created presentations, digital learning modules, assessments, facilitator guides, and training
documentation.
Facilitated classroom workshops, virtual learning sessions, refresher programmes, onboarding
sessions, and technical product training.
Collaborated with business stakeholders and operations teams to evaluate learning effectiveness and
improve employee performance.
Supported continuous learning initiatives by updating training content in line with business
requirements and product launches.

Established the business from concept to execution with complete operational ownership.
Identified and sourced healthcare and wellness products through supplier partnerships.
Managed branding, customer acquisition, pricing strategy, and sales activities.
Built relationships with customers and vendors while overseeing order fulfilment and post-sales
support.
Managed commercial planning, collections, and business operations.
market

Managed domestic and international business development for IT services, website development,
branding, and digital marketing solutions.
Identified new business opportunities through market research, outbound prospecting, and
relationship building.
Prepared commercial proposals and coordinated client discussions from enquiry to project initiation.
Worked with clients across India and the United States to understand business requirements and
recommend suitable digital solutions.
Contributed to business growth by maintaining strong customer relationships and supporting
successful project conversions.

Managed business development activities for healthcare, wellness, and lifestyle products across
domestic and international markets.
Identified customer requirements and recommended suitable product solutions through consultative
selling.
Built and maintained long-term customer relationships while supporting revenue growth.
Coordinated with internal teams to ensure timely order processing and customer satisfaction.
Developed strong expertise in customer engagement, communication, and relationship management.

Supported mortgage operations for a US-based banking process by managing customer interactions
and case coordination.
Ensured process accuracy, documentation quality, and compliance with operational guidelines.
Resolved customer queries while maintaining service quality standards and turnaround timelines.
Developed analytical, communication, and client servicing skills within a regulated financial services
environment.

Assisted customers with service requests, account-related queries, and issue resolution while maintaining
service quality standards.

Assisted customers with billing, service enquiries,
and account management while maintaining high customer satisfaction standards.