Marketing Manager
Suhail Bahwan Automobiles LLC
Total des années d'expérience :16 years, 4 Mois
Designed many marketing planning and campaigns for- Parle G, Hindustan Pencils, Karur Vysya
Bank and many more during tenure with advertising agency.
Achieved “Certified Marketing Professional 2016” by Nissan Middle East held at Athens, Greece
Brand Handling: Lead Marketing for Nissan, Amaron Batteries (Indian Brand), Lukoil Lubricants
(Russian Brands) and Deta batteries (German Brand) in Oman.
Key Role and Responsibility:
∙ Industry trend analysis, opportunity identification, and develop brand portfolio strategy &
design brand architect.
∙ Brand and Marketing management/ Agency handling.
∙ Budget Management.
Key Output:
∙ Opportunity identification add new brands/business partners and develop brand portfolio
strategy.
∙ Design the brand architect for new launched brands, define STP and post launch road map
strategy.
∙ Design and develop integrated marketing communication plan to achieve the set business
projections
Key Result Areas:
Brand Handled
Riso Rice Bran Oil; Flax-Omega (Flaxseed Oil), Svity/ Klassic Groundnut Oil, Jai Kishan Mustard Oil &
Cocopure Coconut Oil.
Role and Responsibility:
∙ Strategy, planning and execution of all facets of Product development & marketing
communications including costing, product configuration, packaging designs, Brand
communications, creative productions (ATL & BTL), media management, public relations &
events.
∙ Conceptualization, planning and execution of New Product development process right from its
product idea, costing & configurations, budgeting, TG and market mapping, packaging and
communications in Regional launch. i.e. launch of Riso Rice Bran Oil & Flax- Omega (Flaxseed
Oil) .
∙ Responsible for the launch of Riso Rice Bran Oil & positioning it in the targeted segment through
mediums - ATL and BTL activities.
∙ Responsible for the launch of Flax Seed Oil in Mumbai and Pune and positioning it in one of the
unique product format through mediums - BTL and Digital.
∙ Conceptualizing an effective brand positioning amongst target group through various
events/consumer contact programs/schemes. Awarded “Product of the year,
Brand Handling: Managing portfolio of Tractor division falling in 40-50 HP category contributing
to more than 52% of Total M&M Tractor volumes.
Role and Responsibility:
∙ Strategy, planning and execution of all facets of Product development & marketing
communications including costing, product configuration, decals designs, Brand
communications, creative productions (ATL & BTL), media management, public relations &
events.
∙ Planning and Introduction of new Variant in the dynamic industry scenario and to do the
business assessment on ROI and profitability.
∙ Planning, management & briefing for all the communication activities with creative - media -
PR - Research - digital - Event/BTL - design - production agencies
Report to : V.P. (Marketing & Sales)
Key Result Areas:
∙ Key account holder for Hindustan Pencils, Parle G, Karur Vysya Bank and many more.
∙ Managing the various campaigns from conceptual idea generation, media planning and to
execution stage.
∙ Develop new clients & generate revenue from both existing & new clients
∙ Organize and manage events/promotions
Bihar and Jharkhand
Project Description:
∙ To understand the Distribution Strategy of Frito Lays and make recommendation for Bingo chips
launch.
∙ Handled product launch of Bingo snacks in eastern region Patna and Ranchi.
Project Description:
∙ Handled media planning and launch of Sunfeast Fit Kit biscuits in the range of healthy segment
∙ Handled media planning and launch of Sunfeast Casio and butter biscuits in Eastern region
courses: Digital Marketing Skill Google certified Google AdWords “Digital Marketing professional”