Regional Business Category Head
Havells Middle East
Total years of experience :21 years, 4 Months
a) Growth & Development of Havells Brand LED Lighting & Solar solutions in the ME Region, For Trade Channels (FMEG), Projects, & OEM business vertical.
b) New Markets Development
c) Marcom & Trade events
d) Team, Trade & Distributor Management plus Training
e) Product Development, Procurement & Testing
f) Liaison with HO & Factory for smooth functioning
g) Logistics & Commercial
Target Segment: Distributors, Retail Trade, Supermarkets, Architects, Consultants, Corporates, Lighting Distributors, Interior Designers (FFE), Fit-out companies, & Major Consumer Retailers.
Key Contributions: Appointed 5 new partners for Havells (UAE, Oman, Kuwait, Qatar, Bahrain & Iraq).
Projects : KNPC - Solar Street Light, Capricorn Factory, Sharjah Customs, Maico Gulf.
In charge of business development and consolidate business results of QisDesign & WiT product line in Middle East & African Countries, Supporting BenQ national subsidiaries (NS) by coordinating between NS and HQ counterparts to develop current and future businesses, Business relations with existing channel partners & create new channel partners. Establish new channel sales, retail sales and project sales (B2B & B2C),
Target Segment: Architects, Consultants, Corporates, Lighting Distributors, Interior Designers, and Fit out companies, Home furnishing, online retail & Major Consumer Retailers
Key Contributions: ADNEC HQ & ENEC HQ
Recruited for Brand Creation & Business Development of Lighting products by developing Business Strategy, establish a marketing communications team to execute branding, PR, events, marketing, Cross functional Sales and online advertising. Established project management system and formulated plan for product launches and presentations. Directed a team of 3 in executing all MarCom efforts, and a team of 15 for sales & business development to achieve sales of USD 2M with a budget of USD150K
Key Contributions:
• Built & organized event management programs. Designed & constructed exhibits to showcase products managed logistics and trained sales staff. Generated 1 million return on investment to date.
• Spearheaded branding initiative and messaging platform that elevated division’s profile as a standalone brand, internally and among high end clients.
• Served as the face of the organization, participating on industry and company panels, providing interviews, and executing all events, sales and MarCom initiatives.
• Successfully created a brand Wilmar & re branded Spectra range of light fittings with minimal budget.
Joined Sales & Marketing with a team of 12 focusing on new business development -Projects & Retail outlet sales with annual target of OMR 6 million, focusing majorly on Marketing & brand push at key decision levels to get the brands specified.
Key Contributions:
• Completed major projects worth OMR 15M & initiated prospective leads with specifications.
• Implemented successfully Ad campaigns during Eid, Regular Retail Display which increased retail footfall & sales
• Spearheaded a marketing campaign where the High end Furniture was displayed at client’s site to match their Interiors to collaborate client’s imagination feel with reality view.
Hired as Business Development Manager to lead a team of 29 with focus on Channel Sales, Corporate Sales, Retail Sales & Power Retailers, with annual target of AED 250 Million and later onto as a Product brand manager for Samsung and LG brand. Coordinated events, tradeshows, & executed product marketing strategies.
Key Contributions:
• Spearheaded launch of Van Sales Model and Retail route distribution model for mobile phones with an increase of AED 10 Million monthly target, Ad campaigns, Regular Retail Display, Increased Retail footfall and successful promotional campaigns with power retailers.
• Creation of Cellucom Xpress - A concept retail store in partnership with various power retailers.
• Achieved Merchandising and display spots at all major Power Retailers with assisted sales personnel.
Distribution sales with a team of 6 pilot salesmen, 14 distributors and 40 redistributors into institutional, dealer & distribution with annual target of INR 50 Million, coordinated with regional promotional activities at various levels.
Key Contributions:
• Achieved 45% growth overall product category in North Karnataka Zone.
• Achieved 30% growth overall product category in Coastal Zone of Karnataka.
Christ College Sep 2000 to Sep 2002 Marketing (Major) & Finance (Dual) 60.5%
Bangalore University Christ College July 1997 to Apr 2000 Marketing 61.4% Course 12th (PUC) 10th (S.S.L.C)