Marketing Executive
AlFardan Automobiles
Total years of experience :9 years, 3 Months
and social media for the world known Brands BMW/MINI/Rolls Royce
•Develop and manage digital marketing campaigns
•Oversee a social media strategy
•Manage and maintain the organization’s website(s)
•Write and optimize content for the website and social networking accounts such as Facebook and Twitter
•Track and analyses website traffic flow and provide regular internal reports
•Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
•Continually work on the Search Engine Optimization of the website(s)
•Fix any errors or bugs in online content
•Edit and post videos, podcasts and audio content to online sites
•Arrange webinars and webcasts
•Write copy for email marketing campaigns
•Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
•Work on printed material to supplement online products
•Attend product launches and networking events
•Lead the development of the social media presence
•Develop and manage digital marketing campaigns across multiple channels utilizing tools and techniques as appropriate including e-mail marketing, paid search, SEO and PPC
•Work with the Marketing & Communications team to create high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice
•Work with external agencies when required to develop the online presence.
•Coordinating all public relations activities
•Developing a marketing communications plan including strategy, goals, budget and tactics
•Developing a media relations strategy, seeking high-level placements in print, broadcast and online media
•Develop a marketing communications plan including strategy, goals, budget and tactics
•Develop media relations strategy, seeking high-level placements in print, broadcast and online media
•Coordinate all public relations activities
•Direct social media team to engage audiences across traditional and new media
•Leverage existing media relationships and cultivate new contacts within business and industry media
•Manage media inquiries and interview requests
•Create content for press releases, byline articles and keynote presentations
•Monitor, analyze and communicate PR results on a quarterly basis
•Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
market research to find answers about consumer requirements, habits, and trends
•Brainstorming and developing ideas for creative marketing campaigns
•Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
•Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
•Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
•Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing and Communications plan.
•Use appropriate analytics to measure, evaluate and report against goals and performance of all digital marketing activity and plans.
•Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
•Lead the development of the social media presence.
•Work with the Marketing & Communications team to create high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice
•Work with external agencies when required to develop the online presence.
Infinity Marketing and Solutions
Handled big clients like the Ministry of Economy and Commerce in Qatar QNB - Bank
•Writing creative briefs, revision briefs following up with clients and making sure we meet the deadline internally and externally.
•Maintain day-to-day communication and coordination with clients, agency staff, and vendors.
•Work as a team to develop strategic directions for multiple client
•Meeting and liaising with clients to discuss and identify their advertising requirements.
•Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
•Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client. Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies.
•Handling budgets, managing campaign costs and invoicing clients.
•Writing client reports; monitoring the effectiveness of campaigns.
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