Rawan Zahreddine

Led the planning, execution, and delivery of user experience initiatives across key accounts in banking, automotive, energy, and digital services. Notably partnered and represented a client in the energy sector with an operating revenue exceeding 480 billion dollars driving initiative with one of the world's largest enterprises while simultaneously nurturing strong relationships and delivering outcomes for six additional enterprise accounts across diverse sectors. This includes managing multi-project workflows covering UX strategy, web and app design, QA, and staging reviews. Oversaw journey mapping, component reviews, and offer testing while tracking progress through SRM reports and Excel-based systems to ensure timely, high-quality delivery.

Directed the end to end development of custom software platforms and web applications for logistics, rental systems, and marketing. Translated business needs into clear product strategies, defined feature scopes, and built roadmaps that structured the entire delivery lifecycle. Collaborated closely
with engineering to establish sprint plans, validate feasibility, and ensure successful execution. Drove cross-functional alignment between design, engineering, and business, launching products that improved operational efficiency by 43 percent and reduced ove rall delivery time by 38 percent. Strengthened client satisfaction through transparent communication, predictable delivery, and consistent incremental releases tied to measurable KPIs.

Oversaw the full redesign of web and mobile platforms, aligning product experience with business objectives to increase custo mer acquisition by 35 percent and boost overall sales by 20 percent. Partnered with engineering teams to integrate a component-based system that reduced development time by 25 percent and improved scalability. Enhanced dashboards and operational interfaces to
enable 40 percent faster in ternal decision making, significantly improving overall platform performance.