Head of region Russia, CIS and Baltic
Department of tourism and commerce marketing (DTCM)
Total des années d'expérience :15 years, 9 Mois
Strategic management of budget to promote Dubai in Russia, CIS, and Baltic state in order to increase tourism to Dubai. Management of assigned regional rep agency. Planning and execution of international operations. Development and execution of Joint Marketing and PR campaigns with local and international partners. Exhibitions, road shows, events.
• Effectively communicated corporate values and goals by producing
brochures, videos and presentations that met business and subsidiary needs
• Developed standardized, consistent and reliable processes to formalize communication on safety throughout the company
• Provided a centralized event management service for all CPC corporate events (including contractors), which comprised inaugurations, meetings, conferences and special corporate hospitality events
• Tendered and managed contracts
• Built and maintained an effective team
• Established clear processes for the training materials and reward items
• Developed and maintained strong relationships with contractors’ and subcontractors’ management (Shell, Exxon Mobile, Eni, Chevron)
• Monitored the operating and financial results of work delivered against plans and budgets
• Worked closely with subject matter experts to develop content for a series of monthly safety campaigns. Successfully implemented each campaign and reviewed its effectiveness.
• Analyzed statistics on safety observation cards - a key safety tool - and provided monthly reports
• Provided guidance and support to construction contractors in health, safety and environment (HSE) programs
• Fully integrated the Incident and Injury Free (IIF) program on the Project. Acted as an interface between the Company-Contractor-Subcontractor
• Organized venues for major safety forums and for corporate training
• Prepared an action plan to guide the delivery of a full range of safety programs for the Project (based on the HSE focus areas)
• Held inductions for new employees in offices and on sites
• Assigned and coordinated trainers
• Qualified trainer for important safety initiatives such as 12+1 Life Saving Rules, Stop Work Authority, Incident and Injury Free Driving and other safety programs
• Analyzed corporate trends and developed proactive safety programs, including Road Safety, Near Miss, Winter Safety, Safety Observation Cards
• Reviewed training plans and identified specific training needs
• Developed and fully executed the quarterly HSE newsletter and by-monthly IIF Times (short news flashes) program. Acted as Chief Editor of Insights
• Member of IIF Leadership team and IIF committee
• Established a Center of Excellence
• Utilized market data to identify new opportunities and needs in the market, drive sales and create new revenue streams
• Identified and obtained new sales leads and opportunities
• Built strong relationships with new and existing clients
• Informed clients about investment strategies, financial products and market trends
• Monitored the results and produced quarterly reports on investment performance
• Developed communication strategies
• Managed research projects from concept to delivery: market description, segmentation, SWOT/GAP analysis
• Introduced new clients to the business through personal contacts and networking
• Advanced user of SPARK, SalesForce, Excel/PPT
• Introduced a CRM program to more formally manage intelligence on clients and opportunities
• Developed a strategic approach to IR in alignment with company's objectives
• Developed positive attitudes among industry analysts through the creation of value based relationships
• Created and implemented an integrated marketing strategy that included exhibitions, conferences and IR campaigns
• Set out and monitored budget, schedule and media plans
• Managed customer relationships and contributed to developing and enhancing the company’s value to listed issuers
• Monitored and analyzed competitors’ strategies and activity
• Identified and contacted professional and trade associations
• Coordinated the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails, etc.
• Identified, targeted and closed on new business development opportunities with current and new investors
• Prepared presentations for stakeholders
• Developed corporate website
• Participated in trade shows