Rayaan Qazi

Responsible for designing, planning, and executing impactful trade marketing campaigns and
promotions (e.g., price promotions, bundle deals, point-of-sale activations)
Responsible to create and manage the production of all trade marketing materials, including
POSM with executional excellence
Responsible for managing the trade marketing budget for speciƘc categories or customers,
ensuring eƛcient allocation and expenditure
Responsible for validating rental claims by reviewing documents (photos, agreements,
invoices) and liaising with sales/Ƙnance for approvals
Responsible for sourcing and managing 3P agencies, including event management,
merchandising, and promo staƖ agencies.
Responsible for leading the end-to-end execution of brand activation campaigns, including
sampling drives, in-store demos, roadshows, campus activations, and inƚuencer collaborations

Internship at Faysal Bank Limited Johar-Town Branch and worked in customer service,
operations departments.

Assisted in conducting audits and providing support during client assessments.
Contributed to preparing and fling tax returns for clients, ensuring accuracy and compliance.

Worked in marketing, Ƙnance, and human resource departments.
Performed Ƙnancial analysis using ratios and analyzed performance trends using 5 years data
of the company.
Assisted in developing HR policies of the company.
Evaluated marketing strategies and business sale processes.