Marketing Manager
Yanbu Cement Company
Total des années d'expérience :14 years, 3 Mois
Spearheaded market intelligence initiatives, conducting comprehensive analysis to identify emerging markets,
prospective customers, product demand, and the effectiveness of current marketing strategies.
• Led market research and sales forecasting efforts, implementing strategic planning to optimize product sales and
profitability.
• Oversaw competitive pricing analysis to ensure our offerings remained competitive in the market, thereby driving
revenue growth.
• Stayed abreast of market trends and developments, identifying opportunities for innovative product and service
development, and proposing these to the leadership team.
• Executed financial analysis for product development, assessing cost-effectiveness and potential return on investment.
• Collaborated on the conception and development of new products, playing an instrumental role in expanding the
company's portfolio.
• Designed and implemented comprehensive training programs on marketing activities, strategies, and policies, fostering
a well-informed and performance-driven team.
• Coordinated and participated in promotional activities and trade shows, enhancing brand visibility and customer
engagement.
• Increased the company's market share from 8.3% in 2020 to 9.05% in 2021, reinforcing our competitive position in the
market.
• Boosted export sales volume by 36% in 2022 compared to 2021, expanding our footprint in international markets.
Managed the successful launch of the first location, effectively recruiting and training employees within budget.
• Created 7 new service products, acquiring over 1000 memberships and generating $2.5M in revenue.
• Standardized business processes and procedures, achieving a 65% customer retention rate.
• Exceeded membership acquisition target by 25% through strategic planning.
• Developed and introduced 7 new services to improve customer retention.
• Achieved sales of 1000 memberships during the operational year
Designed and implemented a comprehensive CX strategy focused on customer retention and loyalty.
• Established a customer service department across 5 retail locations to improve customer interaction.
• Led a systems enhancement project, improving customer satisfaction scores across all locations.
• Launched 3 new services with high profit margins, generating $5M in revenue.
• Improved customer satisfaction across all retail locations through strategic management and service improvement.
• Achieved the highest rating and evaluation from customers in Medina during the work period.
• Achieved a 90% customer satisfaction rate of the company's total customers within a year.
* Successfully implemented a warehouse management system (WMS), reducing operational costs by 50%.
• Managed supply chain teams, ensuring on-time and on-budget project delivery.
• Established policies and procedures to streamline and optimize supply chain operations.
• Reduced supply chain costs by 50%, resulting in over $10M in savings.
• Ensured alignment between procurement and business needs, contributing to efficient operations
Directed the successful opening of 10 new retail locations, generating $300M in annual revenue.
• Implemented brand and operational guidelines across all stores, ensuring consistency.
• Recruited and trained retail management and store teams, fostering a high-performance culture.
• Expanded the retail presence significantly, contributing to increased brand visibility and sales.
• Streamlined retail operations, driving profitability and growth
Created a new B2C sales channel for residential projects, contributing to $10M in sales during the first year.
• Built a robust sales pipeline, ensuring a steady flow of opportunities.
• Assembled and led a high-performing sales team, driving sales growth and meeting targets.
• Developed and implemented sales strategies, contributing to business growth.
• Managed key accounts, building and maintaining strong customer relationships.
Managed a team of sales employees across 3 locations, driving sales growth and meeting targets.
• Implemented company policies for sales, inventory, and customer service, ensuring consistency and quality.
• Led the recruitment, training, performance reviews, and promotion of team members.
• Managed inventory levels across all locations, ensuring optimal stock levels and minimizing stockouts.
• Fostered a customer-focused culture, improving customer satisfaction and loyalty.
Business Administration - Marketing