Trade Marketing Senior Officer
Araak Group
Total years of experience :5 years, 9 Months
*Enhanced efficiency and effectiveness of Merchandisers team through enhancing the company presence in retails and using various metrics.
*Collaborated and participated in Annual trade marketing plans, providing Managers support with needed data and budget expenses reports to key business decisions and development of AOP.
*Liaise with stakeholders and vendors to promote the success of activities and enhance the company presence.
*Led team of 7 Merchants to achieve Success through exceptional communication and company presence in retail.
*Utilized creativity, hard work, efficiency, and effectiveness skills in brand awareness and market share for optimum increase.
*Managed Leads that come in through WhatsApp for business.
*Database & premiums management of 400+ Exclusive Clients (retails, KA, Restaurants and distributors).
*Organized and attended trade Marketing activities/events to raise brand awareness for all company products \[Beverages: Pepsi, 7 Up, Miranda, Shani, Tornado, Berwini / Food: Wheata Flour, Cheetos, Doritos, Lays, Heinz Ketchup & Mayonnaise\].
*Maintained customer relationships, good communication and following up.
*Cultivated programs that ensure products sell in-store.
*Followed up on going jobs with creative and media agencies.
*Worked with explored vendors on supporting related projects and negotiated prices and Contracts.
*Coordinated with internal, external parties and customers to implement of marketing materials across different channels.
*Liaise with stakeholders and vendors to promote the success of activities and enhance the company presence.
*Utilized creativity, hard work, efficiency, and effectiveness skills in brand awareness and market share for optimum increase.
*Maintained customer relationships, good communication and following up.
*Cultivated programs that ensure products sell in-store.
*Managed Leads that come in through WhatsApp for business.
*Database & premiums management of Exclusive & non Exclusive Clients (retails, KA, Restaurants and distributors).
*Followed up with working creative and media agencies, and explored new vendors, and Followed up new related projects with them.
*Organized and attended trade Marketing activities/events to raise brand awareness.
*Evaluated the effectiveness of trade marketing initiatives to ensure sustainable business profit growth.
*Worked with explored vendors on supporting related projects and negotiated prices and Contracts.
* Coordinated with internal, external parties and customers to implement of marketing materials across different channels.
* Created engaging marketing materials, driving campaign and brand awareness.
*Defined and tracked campaign effectiveness, adjusting strategies accordingly.
*Coordinated staffing for marketing events, ensuring optimal coverage and brand visibility.
*Monthly reports of ongoing and out of date campaigns and sales reports.
*Contracts negotiation and closed deals, collection, and renewals of new extended Contracts.
* Analyzed working level needs of outdoor media related R&D and strategic model.
* Followed up banners printing and promotional products engraving orders with the
printing department.
*Maintained and enhanced relationship with appropriate client contacts.
* Arrangement and followed up Workshop schedule for execution and quality approvals.
*Worked collaboratively with vendors to complete projects according to schedule and specifications.
* Liaise with clients to identify specific business problems and develop ideas.
* Ensured timely completion and delivery of projects.
* Maintained complete database of all files, contacts and project materials.
* Produced analytics reports to evaluate campaign performance and customer engagement.
* Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
* Managed Leads that come in through WhatsApp & calls for business.
* Understand client’s requirement & execute accordingly, build mutual trust through continuous communication.
* Constantly trained and coached junior members, conveying advanced skills.
*Planned and executed internal and external launch events.
*Crafted detailed client’s campaigns reports.
* Developed and sustained solid relationships with key clients that brought in the most income for the company.
* Addressed and resolved key clients’ complaints.
* Communicated and collaborated with the advertising, design, marketing, and logistics departments and ensured that key clients’ needs are met.
* Developed a thorough understanding of key clients' needs and requirements and prepared customized solutions.
* Negotiated campaigns budget and contracts with requested Medium.
* Verified production between clients and media agencies.
* Created and/or provided feedback on project estimates and timelines.
* Field and processed internal information requests.
* Negotiated contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals.
*Drove continued sales growth to consistently achieve targets.
* Sought out and followed up sales leads for continued new business growth and progression.
* Captured and input detailed information for accurate record-keeping, maintaining compliance.
* Arranged appointments to progress sales growth and profitability in line with the achieved targets.
* Managed multi-channel advertising campaigns to support sales objectives.
* Compiled industry data on competitor pricing and Ads cost to help set accurate pricing.
* Evaluated campaign performance to optimize return on investment.
* Approved engaging, entertaining and informative media scripts for different uses.
* Leveraged market and competitor data to identify market opportunities and gaps.
* Built public relations strategies for broadened advertising scope.
* Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
* Supported and Supervised the sales team to improve customer relationships, the buying process, and reach targets.
* Followed up clients through phone and e-mails, make offers and completed their promotion campaigns procedures.
* Received and Evaluated audio materials and send it to production department
* Followed up and negotiated Contracts, invoices, and payments.
*Recorded data, analyzed test results and kept meticulous reports using various types of software packages.
* Implemented data acquisition techniques, improving resolution of data collected for analysis.
* Maintained strict adherence to laboratory guidelines and regulations, ensuring safety and protective procedures were followed at all times.
* Diagnosed malfunctioning equipment and ordered parts to repair or replace non-working ones.
* Streamlined tasks in an effort to provide easier and more efficient workflows for peers and colleagues.
* Inspected all laboratory and manufacturing equipment, and immediately sent any non-working devices out for repair.
* Staff awareness of devices usage and safety instructions.
* Installed and repaired medical equipment and performed preventative maintenance.
* Attended Management meetings and took meetings minutes to follow up tasks to be done.
specialized in project management
specialized in Bioinstrumentation