ASSISTANT MANAGER
Medeor 24x7 Hospital
Total years of experience :5 years, 0 Months
Managed 3 major healthcare brands in UAE - Medeor, Aster and Access.
• Supervised overseas branding activities for the healthcare brand - Aster in India, UAE, Philippines and
Qatar.
• Played a major role in the launch and integration of the brand “Medeor” across UAE.
• Received commendations from CEO & Director Operations for managing events, PR & CME programs at
Medeor.
• Received award from Dr. Azad Moopen (MD - Aster) for best ‘Brand Presentation’ at Arab Health Exhibition.
• Spearheaded various assignments (Participation in Arab Health, Medical Tourism initiatives) to timely
achieve the preset goals within set quality & cost parameters.
• Aligned & implemented branding strategies in line with overall Corporate Strategy.
• Spearheaded CSR initiatives (Road Safety, Anti-smoking, Free Health Checkups, etc.) at Medeor Dubai.
• Planned and implemented co-branded events in associations with Himalaya, Dubai Sports Council and
Landmark Group.
• Received commendation from the Director, Tri Continental Film Festival in 2008 for the first ever stupendous
media coverage of the event in 42 news stories over a span of three days
• Enhanced community engagement, launched new marketing initiatives, and achieved strategic brand
positioning - all within the approved marketing budget.
Coordinated for brand positioning events in China and Nigeria
• Organized Medical Education programs for doctors from Philippines
• Daily interaction with doctors to understand patient needs and strategically plan marketing exercises
accordingly.
• Organized weekly internal CMEs and quarterly external CMEs inviting doctors from Dubai and India.
• Facilitating the implementation of new systems / processes (like Feedback system, Mobile App, Interactive
Information Kiosks, etc.), in line with the overall business goals, objectives and branding guidelines.
• Identified and created new market segments.
• Effectively negotiated with Outdoor Media companies, Radio Networks and Media agencies with strong
planning, communication and organisationalabilities.
Managing media relations and PR for 38 colleges under the University
• Acting as Sub Editor for the
The major challenge was to highlight the University and its events and achievements through the main stream
Managing media relations for 3 major brands
• Managing event and press conference for launch of “Bang & Olufsen” in
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