ريبيكا اوبرين

Creating and implementing policy’s, strategies & business
Directing & leading the marketing team in achieving & maximising the annual marketing plan according to budget
Overseeing the company’s fiscal activities including budgeting & reporting auditing
Full financial & P&L responsibility
Creating, leading and developing the company’s short term & long-term business goals and ensuring they are achievable & measurable.
Maintaining awareness of the competitive market, expansion opportunity’s & industry developments
Business development

• Development & implementation of new policies and procedures for the entire company operation
• Restructuring HR & operational procedures of 3 Cafes, a central kitchen and the office support team
• Developing and management of a new F&B concept and executing the launch
• Creating new business segments including a catering division & a bakery brand
• Designing & implementing a new yearly training program for the outlet teams
• Creating a 4-year business plan, vision and mission for the company
• Restructuring P&L statements and standardising all fiscal activities within the company
• Menu engineering and the redesign of the casual café brand in line with current food trends and focusing on brand consistency
• Creating sales strategies to improve profitability
• Creating KPI’s for all senior team members and monitoring progress
• Devising an annual marketing plan and financial allocation of the marketing budget
• Creating a budget for the current and up and coming outlets
• Recruitment, screening and interviewing potential new employees
• Evaluating and creating a new “company culture” in line with CSR initiatives
• Conducting a full audit of the company’s financial & operational standards

Full responsibility of profit & loss for outlets along with budgeting & setting financial goals for the teams
Menu Engineering, concepts & development
Sourcing suppliers for food, packaging and all outlet related needs
Liaising with suppliers & purchasing team
Being involved in the product development
Developing & implementing a new Catering department along with business development of the overall outlet.
Recruiting staff for the outlets
Managing the front of house and back of house teams along with a team of Chefs
Training Staff in all aspects of operations
Building relationships with customers & PR
Ensuring that displays & merchandise are displayed and maintained as per standard

Full responsibility of profit & loss for outlets along with maintaining these reports.
Managing Food wastage, food cost & relevant related reports
Liaising with suppliers & purchasing team
Being involved in the product development process by providing ideas and suggestions according to customer feedback & market trends
To provide marketing plans & strategies for business development.
Implementing & developing strong, effective training programs for staff development.
Training of all staff including outlet managers/ assistant managers/supervisors & Team Leaders
Recruiting staff for the outlets
Managing the Deli Team
Training Staff in all aspects of operations
Building relationships with customers & suppliers & dealing with any related queries & complaints
Organizing Logistics or products & delivery’s to the delis in accordance with opening times
Ensuring & Monitoring the consistency & quality of the products

Duties:
• Project managing the refurbishment of 1 outlet. This task involved ensuring deadlines are met, supervising all construction staff and liaising with the design team.
• All aspects of recruiting staff for the outlets. Including liaising with Recruitment agencies, placing adds in different press sources, interviewing and eliminating potential candidates, negotiating salaries/packages and arranging visas.
• Training new staff with training programs designed and conducted by myself.
• Managing events in the hotel.
• Managing and training 20 Staff in operations
• The general management of all operations in 3 Outlets
• Organising all HR Duties for staff.
• Arranging a marketing plan for the outlets including the budgeting and execution of all advertisements.
• Constructing a yearly business plan for the outlets
• Arranging promotions and theme nights to increase sales
• Establishing and maintaining good relationships with customers, local press, media and suppliers
• Negotiating deals and promotions with suppliers to maximize profits.
• Promoting the outlets including designing email blasts, text message info, internal poster promotion and local press
• Constructing monthly sales reports for management
• Overseeing and participating in rota management
• Constructing Market Research reports to keep up with the competitors.